Job Description

:To develop a brand strategy to enhance awareness and consideration for the TCHFL brand thus creating a compelling identity that mirrors the consumer needs
Responsibilities
Core Responsibilities:
1. Brand Awareness, Communication & Visibility at all touch points
2.Managing both Internal & External Communication
3. Events, Activation & Lead Generation Campaigns
4. Support Business Programs & Key Initiatives, Campaigns
5. Support Cross-Functional Teams in driving Campaigns
6. Special Projects to drive key business goals
Major Deliverables:
1. Contest, R&R and Product Communication to drive business
2. Driving strategic communication for campaigns & contest, DSA's & channel partners, customers i.e. festive, key programs, product related etc
3. Supporting cross functional team to drive special projects
4. Managing budgets and timely processing payments with vendors/agency & finance team
5. Managing Activations at Builder sites, lead generation & providing branding material
6. ATL/BTL Campaign along with centrally marketing team
7. Manging Business Meets, MICE, Events & Activations projects
8. Proactively Manage Marketing Material Request from all stakeholder
9. Supporting cross functional team like HR, Retention, Collections, CF, Contact Centre etc to drive special projects, Asset Disposal Campaign
10. Responsible to manage content on website, intranet portal and all touch points
11. Recruitment program through digital & traditional channel

Tata Capital