Job Description

Manager, Marketing - Front Line Marketing UP FBO

Region Front-Line Marketing Lead will:

• Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
• Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Support the System in Customer & Shopper marketing agenda , maintaining strong relationships with key customers
• Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Scope : 1 large bottling partner

KEY SUCCESS PARAMETERS

Experience

• Significant mkt and leadership experience (8-10 years) with some people management experience
• Direct experience with marketing activation
• Business and commercial acumen , including financial expertise
• Experience working with TCCC external partners (bottlers and customers)
• Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

• Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement) , as necessary

Communication Focus

• Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
• Role will also interact frequently with Bottlers and external parties (activation agencies, media)

KEY Knowledge REQUIREMENTS

MASTERY OF •(REQUIRED) •

Broad Expertise in •(GOOD TO HAVE) •

• Marketing activation / execution
• market dynamics in franchise unit geo
• POs and experiential marketing
• TCCC business models
• Business / Commercial Acumen
• Media buying
• relationship management (with external stakeholders)
• Consumer insights
• team management & leadership
• growth-oriented thinking