Job Description

Location(s): IndiaCity/Cities: GurugramTravel Required: 26% - 50%Relocation Provided: YesJob Posting End Date: December 5, 2024Shift: Summary:The Coca-Cola Company is a 135+ years old total beverage company, offering over 500 brands in more than 200 countries and territories. Were constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Were also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.Learn more at Coca-Cola Journey at and follow us on Twitter (@CocaColaCo), Instagram (@thecocacolaco), Facebook (@thecocacolaco) and LinkedIn.Job Location - ChandigarhRegion Front-Line Marketing Lead will:Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunitiesProvide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX teamExecute local media buying that cannot be bought at OU-level (through Mkt procurement)Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlersSupport the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customersRegion Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.Key Success ParametersExperienceSignificant mkt and leadership experience (8-10 years) with some people management experienceDirect experience with marketing activationBusiness and commercial acumen, including financial expertiseExperience working with TCCC external partners (bottlers and customers)Experience working in cross-functional and cross-geographical teams is preferredWork FocusAbility to provide nuanced region-level input on marketing strategy and plans (e.g. consumer/ shopper insights) and other key elements of broader OU / global strategy, as necessaryAbility to develop relationships with key bottlers and ensure alignment and buy-in on mkt agendaAbility to coordinate full details (calendars, resources, metrics) of local activation with BottlersAbility to identify needs for campaign localization or customization as necessaryAbility to guide media buying (in partnership with Mkt procurement), as necessaryCommunication FocusRole will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teamsRole will also interact frequently with Bottlers and external parties (activation agencies, media)KEY Knowledge REQUIREMENTSMastery of (Required)broad expertise in (Good to Have)Marketing activation / executionmarket dynamics in franchise unit geoPOs and experiential marketingTCCC business modelsBusiness / Commercial AcumenMedia buyingrelationship management (with external stakeholders)Consumer insightsteam management & leadershipgrowth-oriented thinkingOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours xe2x80x93 curious, empowered, inclusive and agile xe2x80x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviours and how you can bring them to life in your next role at Coca-Cola.Skills:Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors xe2x80x93 curious, empowered, inclusive and agile xe2x80x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola