Job Description

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that\'s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID\xc2\xae, the most accurate and stable identity management platform representing 200+ million people, Epsilon\'s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world\'s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.



Epsilon is seeking a Digital Business Consultant, who is a specialist and provides expertise in selecting, implementing, and optimizing the digital marketing technology stack for businesses. You will work closely with clients to assess their marketing needs, evaluate existing tools and systems, and recommend the most suitable technologies to enhance their digital marketing efforts. Your role will involve identifying gaps, integrating platforms, and driving the adoption of a cohesive and efficient tech stack that supports the client\'s marketing objectives.

Responsibilities

• Client Consultation: Collaborate with clients to understand their marketing goals, target audience, current tech stack, and pain points. Conduct thorough assessments of their existing digital marketing technology infrastructure, including tools for analytics, CRM, content management, email marketing, social media, advertising, and automation.
• Tech Stack Evaluation: Evaluate the client\'s current tech stack and identify gaps, redundancies, and opportunities for improvement. Research and analyze potential digital marketing tools, platforms, and integrations to address the client\'s specific needs and goals. Consider factors such as scalability, compatibility, ease of use, and cost-effectiveness.
• Recommendations and Roadmap: Develop comprehensive recommendations and a roadmap for optimizing the digital marketing tech stack. Present findings to clients, clearly explaining the benefits, costs, and implementation requirements of each recommended tool or integration. Prioritize recommendations based on their potential impact and alignment with the client\'s marketing strategy.
• Implementation and Integration: Collaborate with internal teams or external vendors in early stages to implement and integrate the selected tools into the client\'s tech stack. Oversee the deployment process, ensuring proper configuration, data migration, and user training.
• Data and Analytics: Work closely with clients to establish robust data collection and analytics processes within the tech stack. Define key performance indicators (KPIs) and metrics aligned with marketing goals. Configure analytics tools and dashboards to provide accurate and actionable insights for campaign optimization and decision-making.
• Training and Support: Provide training and documentation to the client\'s marketing team on how to effectively utilize the new tools and features within the tech stack. Offer ongoing support and troubleshooting assistance to ensure the smooth operation of the implemented solutions. Stay updated on the latest features, updates, and best practices related to the recommended technologies.
• Performance Monitoring and Optimization: Continuously monitor the performance of the digital marketing tech stack and assess its effectiveness in achieving marketing goals. Analyze data, identify bottlenecks or areas for improvement, and propose adjustments or enhancements to optimize performance. Stay informed about emerging technologies and trends to recommend future enhancements to the tech stack.
• Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with clients\' goals. Identify key performance indicators (KPIs) and establish measurable targets to track campaign effectiveness. Provide strategic guidance on the selection and utilization of digital marketing channels, technologies, and tools to enhance online visibility, brand recognition, lead generation, and conversion rates.
• Industry Research: Stay abreast of the latest trends, innovations, and best practices in digital marketing. Conduct market research and competitor analysis to identify emerging opportunities, industry benchmarks, and potential areas of differentiation for clients. Share industry insights and thought leadership to guide clients\' decision-making and keep them at the forefront of digital marketing trends.
• Client Relationship Management: Foster strong, trusted relationships with clients by delivering exceptional customer service and value. Proactively engage with clients, providing regular updates on campaign performance, industry developments, and new marketing opportunities. Anticipate clients\' evolving needs and propose new strategies or initiatives to drive continuous improvement.

• Master\'s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications in digital marketing, Enterprise Technology are a plus.
• Proven experience in digital marketing, preferably in a consulting or agency environment.
• Deep understanding of various digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and analytics.
• Knowledge on digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, email marketing software, and content management systems.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
• Excellent communication and presentation skills to effectively convey complex ideas to clients and stakeholders.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Demonstrated problem-solving skills and a proactive attitude towards identifying and resolving marketing challenges.

• 13 years plus years in Leading and driving client conversations
• Experience identifying client\'s business challenges and technologies to understand their business needs.
• Independently plan and execute client workshop with multi-disciplinary and cross-functional teams.
• Articulate and presented Solutions, Strategy Roadmap, Technology RoadMap
• Plan and Conducted Discovery sessions
• High enthusiasm, energy, Get-Go Attitude, independently handle sessions and client
• expectations
• Self-starter who can plan and structure conversation and conduct discovery sessions independently
• Excellent analytical ability and consult client on industry best practices

Publicis Groupe