Job Description

:PURPOSE OF THE ROLE: The role looks at supporting in delivering the NSV and market share objectives. The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the planTYPICAL ROLE REQUIREMENTSQualification:MBA in Sales and MarketingExperience:

• 7-8 years\xe2\x80\x99 experience in FMCG / Alco-Bev sales

Knowledge & skills:

• Planning, execution and review \xe2\x80\xa2 Analytical & reasoning skills \xe2\x80\xa2 Communication & negotiation skills \xe2\x80\xa2 ROI Orientation \xe2\x80\xa2Vendor Management

Best suited for someone who

• Believes in perfection when it comes to execution \xe2\x80\xa2 Inclination to spend majority of time in the market \xe2\x80\xa2 Good at networking

AREAS OF RESPONSIBILITY1 Outlet Management

• Conduct market recee with Sales team to evaluate and finalize the outlets \xe2\x80\xa2 Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO \xe2\x80\xa2 Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar \xe2\x80\xa2 Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc \xe2\x80\xa2 Collate and update TSEs & TLs monthly Scores in online & offline Portal \xe2\x80\xa2 Prepare and supervise contracts for rental outlets and get their approval through the legal team \xe2\x80\xa2 Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team \xe2\x80\xa2 Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2 Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives \xe2\x80\xa2 Co-ordinate with vendors to oversee execution of signage in the state. \xe2\x80\xa2 Execute agrees visibility strategy and track and monitor visibility execution \xe2\x80\xa2 Responsible for the choice of outlets for implementation along with the Sales team. \xe2\x80\xa2 Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3 Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc. \xe2\x80\xa2 Ensure accurate spend of budgets at the state level.

4 Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. \xe2\x80\xa2 Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

5 Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing \xe2\x80\xa2 Induct and train the promoters as per incentive schemes \xe2\x80\xa2 Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Diversity statementCelebrating our inclusive and diverse culture is core to Diageo\xe2\x80\x99s purpose of \xe2\x80\x9ccelebrating life every day everywhere\xe2\x80\x9d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.Worker Type : RegularPrimary Location: ChandigarhAdditional Locations :Job Posting Start Date : 2024-08-05

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