Job Description

- Recommend best approaches to achieve profile raising objectives for the Firm, Practice and Individual Partners while considering messages, audiences, outlets, content and other factors.

- Develop and track practice specific budgets for communications activities on an annual and quarterly basis, in alignment with Practice heads, ensure these are implemented with discipline.

- Help develop media and communications strategy for the Firm and its various Practices. Identify and develop interesting story pitches, targeted at business editors and reporters that helps build a strong media profile in a sustained, positive and proactive manner, especially at top-tier business publications.

- Track opportunities for placement of content in leading international and domestic legal publications on a paid and non-paid basis. Work back with Partners to flag up these opportunities and ensure the content is developed in time for placement.

- Track media visibility for competition, with a view to ensuring that the Firm is not missing out on any opportunities and is able to favourably position Practices and Partners in the media vis- vis competitors.

- Work back with social media and content manager to optimise content generated through media outreach.

- Supervise PR agency to ensure delivery of optimum media coverage, while complementing their efforts through own relationships at senior editor level wherever required.

- Facilitate in conceptualisation and execution of high-quality events organised by the Firm as well as in collaboration with external industry bodies, in both, offline and online formats. Creatively optimise content generated through such events in offline and online formats.

- Conceptualise and execute high quality events, with a thorough prior exposure to having executed events in offline and online platforms.

- Possess good content development skills that facilitates in development and circulation of wide variety of collaterals, including Firm, Practice and Individual Lawyer specific literature including profiles to be updated on an on-going basis, press collaterals, submissions for awards and rankings etc. Contribute to maintaining a high-quality database that can support effective outreach of communications programs.

Required qualifications:

- Between 13-15 years of experience in media relations and corporate communications in large and dynamic organizations, preferably in a professional services environment.

- Strong relationships with senior editors across leading publications and broadcast media.

- Excellent written and verbal communications skills, with experience of developing high quality content.

- Good analytical and planning skills with a thorough understanding of integrated communications, including digital and social media.

- Self-motivated, proactive and independent, able to work with a minimum of supervision but also a strong team player.

- Strong interpersonal skills, including pleasant nature and ability to influence others.

- Organized, detailed oriented individual with good project management skills.

- Strong client service orientation.

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