Job Description

Senior Manager - Central GrowthJob SummaryMyntra is seeking a dynamic and results-driven Demand Generation & Growth Manager to drive our expansion into the next set of cities. The ideal candidate is a creative problem-solver, a master of hustle management, and an out-of-the-box thinker with strong analytical skills. You will be responsible for developing and executing innovative strategies to grow Myntra's customer base, working cross-functionally with various teams to achieve ambitious growth targets.Key ResponsibilitiesDemand Generation Strategy: Develop and implement comprehensive demand generation strategies to drive customer acquisition and engagement in emerging citiesOut-of-the-Box Growth Initiatives: Leverage unconventional and creative approaches to generate demand, such as hyperlocal campaigns, influencer partnerships, on ground activations, and digital innovations.DataDriven Decision Making: Use data analytics to identify growth opportunities, monitor campaign performance, and optimize strategies based on data insights. Be hands-on with metrics like CAC, LTV, ROAS, and more.Stakeholder Management: Collaborate effectively with internal teams (Product, Marketing, Strategy, and Category) to align on strategies and ensure seamless execution. Serve as a bridge between different departments to push growth initiatives.Problem Solving: Identify challenges and proactively address bottlenecks to ensure smooth scaling of operations in new markets. Bring innovative solutions to drive growth.Qualifications & SkillsExperience: 3-5 years of experience in demand generation, growth marketing, or similar roles, preferably in ecommerce or consumer internet sectors.Skills:Proven experience in scaling demand generation efforts in nonmetro regions.Strong analytical mindset with proficiency in tools like Excel, Google Analytics, SQL, and data visualization platforms.Excellent stakeholder management skills to coordinate cross-functional teams.Ability to think creatively and implement innovative growth hacks.Comfortable with ambiguity and can thrive in a fast-paced environment.Strong communication and presentation skills.Personal Attributes:Selfstarter with a bias for action and an entrepreneurial spirit.Ability to hustle and thrive in a high-growth environment.Results oriented, with a focus on impact and execution.

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