Job Description

Location : MumbaiCity : MumbaiState : Mah\xc4\x81r\xc4\x81shtra (IN-MH)Country : India (IN)Requisition Number : 35335Business Title: Senior Manager - B2C (Brand PR & Digital Marketing)
Reports to: Business Head (B2C)
Global Function: B2C Sales
Global Department: SalesRole Purpose Statement :
The purpose of the role of Brand PR is to be responsible in shaping and promoting the brand\'s image and reputation. The responsibilities will include developing and implementing PR strategies, managing crisis communications, creating compelling content, planning events, and building relationships with media, influencers, and stakeholders.The purpose of the role of Digital Marketing is leading and executing the digital marketing strategy for the company. It will involve developing and implementing comprehensive digital marketing campaigns across various online platforms to drive brand awareness, customer engagement, and lead generation.Main Accountabilities :Brand PR:

• Strategic Communication: Develop and implement a comprehensive brand communication strategy that aligns with the brand\'s goals and values.
• Media Relations: Build and maintain strong relationships with media outlets, journalists, and industry influencers.
• Brand Management: Oversee brand positioning and messaging, ensuring consistency across all communication channels and materials.
• Content Development: Supervise the creation of press releases, articles, speeches, and other communication materials.
• Social Media Management: Manage the company\'s social media presence, ensuring it reflects the brand\'s image and engages with the target audience.
• Measurement and Analytics: Implement systems to measure the effectiveness of communication strategies and provide regular reports to the executive team.

Digital Marketing:

• Develop and execute comprehensive digital marketing strategies to achieve company goals and objectives. Plan and manage digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.
• Conduct market research and competitor analysis to identify target audience segments, trends, and opportunities.

o Create engaging and compelling content for various digital platforms, ensuring consistent brand messaging and tone.

• Optimize website and landing page performance to improve conversion rates and user experience.

o Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, and customer acquisition costs, to measure campaign effectiveness and identify areas for improvement.

• Collaborate with internal teams, including creative, product, and sales, to align digital marketing efforts with overall business objectives.
• Manage digital advertising budgets and allocate resources effectively to maximize return on investment.

o Utilize marketing automation tools and platforms to streamline processes, automate campaigns, and track results. - Monitor and manage online reputation and customer reviews across various platforms.
o Collaborate with external agencies and vendors to leverage their expertise and resources for digital marketing initiatives. -Impact/Dimensions :

• Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.
• Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.
• Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.
• Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.
• Planning and executing events: Responsible for planning and executing events that support the brand\'s initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience

Key Performance Indicators :

• Developing and Implementing PR Strategies
• Building and Maintaining Media Relationships
• Managing Crisis Communications
• Overseeing a team of digital marketing specialists and coordinators to ensure the successful development & execution of digital campaigns.
• Developing and implementing the digital marketing strategy in line with the company\'s overall marketing objectives.
• Managing digital advertising campaigns across various platforms such as Google Ads, social media ads, and display advertising.
• Analyzing campaign performance metrics and KPIs to optimize campaigns for maximum ROI.
• Collaborating with other departments such as content marketing, design, and sales to ensure a cohesive and integrated marketing approach.
• Staying up-to-date with the latest trends and best practices in digital marketing to drive innovation and continuous improvement.
• Managing the digital marketing budget and allocating resources effectively to achieve marketing goals.
• Monitoring and reporting on key performance indicators (KPIs) to track the success of digital marketing efforts.
• Building and maintaining relationships with key stakeholders, external partners, and vendors to support digital marketing initiatives.
• Leading the development of digital marketing campaigns from concept to execution, ensuring all activities are on brand and on message.

Major Opportunities and Decisions :

• Strategic Planning and Communication
• Media Relations
• Brand Management
• Public Relations
• Content Development
• Social Media Management
• Budget Management
• Team Leadership
• Measurement and Analytics
• Development and execution of comprehensive digital marketing strategies
• Collaboration with Internal Stakeholders
• Managing digital advertising budgets and allocation of resources
• Maintain Data privacy regulations and ensure compliance with applicable laws and regulations

Management/Leadership :

• Strategic Vision for the brand, make critical decisions, and effectively communicate goals and strategies to their team.
• Responsible for overseeing the planning, development, and execution of brand campaigns, PR strategies, and communication efforts. They need to have a deep understanding of branding principles, public relations, and marketing strategies to drive the brand\'s success.
• Effective communication skills, both written and verbal, to engage with stakeholders, build relationships with media outlets, and promote the brand\'s image effectively. Strong problem-solving skills, creativity, and the ability to adapt to changing circumstances are also important qualities for someone in this role.

Key Relationships, Stakeholders & Interfaces :

• Senior Management
• Brand & Marketing Teams
• Public Relations Teams
• Media Outlets & Journalists
• Customer & Consumers
• Internal Stakeholders (Marketing, Sales, Product , IT Teams)
• External Stakeholders (Agency Partners, Media Outlets & Publishers, Industry Influencers)

Knowledge and Technical Competencies :

• Analytical Skills
• Communication Skills
• Creativity and Innovation
• Technology/ Web Savvy
• Interpersonal Skills
• People Skills
• Product Knowledge
• Cross Functional Collaboration
• Digital Marketing Strategy
• SEO (search engine optimization) & SEM (search engine marketing)
• Marketing Automation
• Team Leadership and Management

Education/Experience :

• Bachelor\'s degree in Communications, Public Relations, Journalism, Marketing, or a related field is required.
• Minimum of 8-10 years of experience in public relations, corporate communications, or agency roles is preferred. Experience in crisis management, event planning, and media relations is a plus.
• Analytical and Problem Solving Abilities to develop effective solutions to challenges
• Leadership and team management Skills
• Strong strategic thinking and problem-solving skills with the ability to create and execute effective brand communication plans.
• Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teams
• Certifications in digital marketing tools or platforms like Google Analytics, Google Ads, Facebook Blueprint, HubSpot, or others.
• Strong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, etc.
• Demonstrated success in creating and implementing digital marketing campaigns that drive results.
• Proficiency in data analysis and using key performance indicators (KPIs) to measure campaign success.
• Experience managing a team of digital marketers, setting strategies, and overseeing campaign execution.
• Knowledge of the latest trends in digital marketing, changes in algorithms, and emerging platforms

Bunge (NYSE: BG) is a world leader in sourcing, processing and supplying oilseed and grain products and ingredients. Founded in 1818, Bunge\'s expansive network feeds and fuels a growing world, creating sustainable products and opportunities for more than 70,000 farmers and the consumers they serve across the globe. The company is headquartered in St. Louis, Missouri and has 25,000 employees worldwide who stand behind more than 350 port terminals, oilseed processing plants, grain facilities, and food and ingredient production and packaging facilities around the world.Bunge is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, transgender status, national origin, citizenship, age, disability or military or veteran status, or any other legally protected status. Bunge is an Equal Opportunity Employer. Minorities/Women/Veterans/Disabled

Bunge