Job Description

Purpose & Overall Relevance for the Organization:
The Activation Senior Manager is responsible for driving brand credibility for the culture and women categories, elevate consumer experiences through ATL & BTL marketing activities. A successful senior manager will generate and develop concepts and ideas to further engage with consumers through experiences and multiple touch points, as well as maintain a constant pulse on consumers, culture, sport and city. The Senior manager will be responsible for planning, managing and execution local campaigns, product/store launches, community grassroots activations, city KOL and agency management to build up brand indicated by the increase in SOS.
Key Responsibilities:

• Drive and support the development of the brand activation plans by leveraging a deep knowledge of ATL, BTL and 360-degree marketing pillars across all communication channels (Comms, PR, Social, Events, EIM).
• Create a holistic strategy and transform into team briefs and developmental plans to draw GTM plans to drive consumer obsession for brand and product campaigns in-line with the Brand Calendar.
• Drive digital & social media strategy to create a strong pull for the brand including tactical promotions and consumer engagement activities.
• Draft strong marketing briefs & lead the process of agency briefings, Creative development, PR and Media planning for all campaign & business objectives.
• Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.
• Develop cluster-specific initiatives / flagship initiatives based on global guidelines, to win with the consumers across all consumer touchpoints.
• Analyze the performance of key campaigns, research and analyses current marketing activities and trends, monitoring of competition activities and provide feedback to Director Brand Communication.
• Liaise with EM BU in coordinating the cross-category channel mix and marketing plans for product and brand campaigns
• Drive the teams towards flawless execution of the brand activations & campaigns. Create and enhance cross department collaboration, Creative, Social, PR & Creative Agency relationships that drive them to deliver exceptional performance with best effective ROI
• Manage the brand assets/ ambassadors driving a strong partnership with the Talent agency.
• Manage and enhance adidas brand image, position and reputation in the public\'s eye in accordance with brand guidelines, design formats and marketing principles.
• Identify synergies with other teams and collaborate with across functions to efficiently work towards delivering shared goals.

Others

• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
• Identify brand-building areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand especially on the strategic brand pillars; Culture and women.
• Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.
• Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.

Personnel:

• Lead, motivate & develop team members in a highly performance-oriented environment.
• Develop and manage talent.
• Create the framework for a high-performance culture and act as a role model

KPIs

• Share of Search for Brand adidas in India
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Execution excellence in brand concepts/stories
• Innovative & Noteworthy campaigns
• MWB management \xe2\x80\x93 Timelines & Audit Protocols

Key Relationships

• Brand Activation Hub Teams
• Omni Channel & Retail Channel teams
• Category BU Teams
• NTP & Finance Team
• Other external Agencies; Creative, PR & Media, Talent management Agencies

Knowledge, Skills and Abilities

• Open-minded, creative, and curious, willing to explore innovations, new practices and process improvements within functional area.
• Consumer-focused; Passion for sport and sport culture
• Strategic minded with strong executional abilities to work independently.
• Analytical mindset with strong problem-solving skills and ability to multi-task
• Strong presentation skills
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Operate independently and efficiently to manage multiple tasks, media negotiations with professional judgement and discretion.

Requisite Education and Experience / Minimum Qualifications

• Postgraduate in Management & a minimum of 10-12 years with a distinct track record of success and high level of knowledge in consumer activation and other marketing disciplines
• A proven record of working on 360-degree marketing campaigns and strategies in Digital, Creative, PR & Media, from Marketing background.
• Candidates with a flair for creative development process, content creation, artworks and eye for details \xe2\x80\x93 tenacious about \xe2\x80\x98peeling the layers\xe2\x80\x99
• Team management experience and the ability to development a high-performance culture

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\xe2\x80\x99S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\xe2\x80\x99s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.





JOB TITLE:
Senior Manager Brand Comms & PR/Newsroom



BRAND:
adidas



LOCATION:
Gurgaon



TEAM:
Marketing & Communications



STATE:
HR



COUNTRY/REGION:
IN



CONTRACT TYPE:
Full time



NUMBER:
504887



DATE:
Nov 28, 2023