Job Description

Company Overview: At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR. Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada, Tiger Global and Vitruvian Partners. We are addressing a massive problem and going after a huge market. We\'re trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we\'re here to do the best work of our lives. If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you. https://porter.in/ Roles and Responsibilities: Strategy Development: Develop comprehensive customer acquisition strategies aligned with the organization\'s goals and target market segments. Market Research: Conduct market research to identify potential customer segments, emerging trends, and competitive landscape to inform acquisition strategies. Campaign Planning and Execution: Plan, execute, and monitor multi-channel acquisition campaigns, utilizing various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships. Lead Generation: Collaborate with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns. Targeting and Segmentation: Segment target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness. Budget Management: Develop and manage the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results. Conversion Optimization: Continuously monitor and optimize conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion. Performance Tracking and Analysis: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and provide regular reports and analysis to evaluate ROI and identify areas for improvement. Collaborative Partnerships: Identify and cultivate partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances. Testing and Experimentation: Conduct A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages. Customer Journey Mapping: Collaborate with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention. Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices related to customer acquisition and implement innovative approaches to drive growth. Key Expectations from Candidate: Experience: Proven (2-3 years) experience in customer acquisition, marketing, or related roles, preferably in a digital marketing environment. Strategic Thinking: Thinking strategically, analyzing market dynamics, and developing innovative customer acquisition strategies. Analytical Skills: Strong analytical and data-driven mindset to interpret campaign performance metrics, conduct A/B testing, and derive actionable insights. Digital Marketing Expertise: In-depth knowledge of various digital marketing channels, tools, and techniques used for customer acquisition, such as SEO, SEM, social media advertising, email marketing, and content marketing. Targeting and Segmentation: Proficiency in audience segmentation and targeting methodologies to reach the right customers with personalized messaging. Collaboration and Communication: Excellent collaboration skills for cross-functional teams, stakeholders, agencies, and vendors. Budget Management: Experience managing marketing budgets and optimizing resources for maximum impact and ROI. Prior experience with marketing tools like WebEngage/MoEngage/Hubspot is an added advantage. Adaptability: Ability to work in a dynamic and fast-paced environment, adapting to changing priorities and market conditions. Dynamic, self-starter, and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute to building up the fastest-growing logistic startup in India Results-Oriented: Demonstrated track record of achieving customer acquisition targets and driving measurable business growth Post-Graduate Degree: A post-graduation degree in marketing, business administration, or a related field is preferred.

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