Job Description

Responsibilities:- Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance channels.- Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.- Managing online brand and project campaigns to raise brand awareness.- Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action.- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends, insights and optimize spends as well as performance based on the insights.- Should have experience in A/B and multivariate testing & optimization.- Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Should have experience in optimizing landing pages and user funnels.- Collaborate with agencies, publishers, ad-networks and other vendor partners.- Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.Desired Candidate Profile:- Bachelor's degree/Post Graduation- Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices- Excellent written and verbal communication skills, including copywriting and editing- Experience with marketing automation tools, CRM platforms, and web analytics software- Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously- Strong analytical skills and attention to detail, with a track record of using data to inform decision-making- Creativity and a passion for digital marketing and emerging technologies. (ref:updazz.com)

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