Developing and executing marketing campaigns across various channels (traditional and digital)
Managing the centre\'s online presence, including website and social media
Creating marketing materials such as brochures, flyers, and social media content
Building relationships with referral sources (doctors, opticians)
Organizing events and community outreach programs to raise awareness about eye health
Conducting market research to understand patient needs and competitor offerings
Tracking and analyzing marketing campaign results and reporting to management
Staying up-to-date on the latest trends in eye care and marketing
Oversee the creation and execution of marketing campaigns across various channels, such as online advertising, social media, print media, and public relations
Manage the eye centre\'s website and online presence
Develop and maintain relationships with key media outlets
Track and analyze marketing campaign performance and make adjustments as needed
Manage the marketing budget
Collaborate with ophthalmologists and other eye care professionals to ensure marketing materials are accurate and informative