Job Description

-Our team is highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!-Fast-track career growth while working in a regional teamOur client is an end-to-end workforce management system. They serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!The JobThe campaign management executive will be responsible for planning, implementing, and optimising ad campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising, and the ability to drive high-quality traffic that converts into leads. This role requires a balance of analytical skills and accountability, as well as the ability to be persistent until the goal is achieved.You will be responsible for:- Developing target audience segmentation to enhance campaign performance.- Researching and analyzing campaign trends, competitor ads, and audience behavior.- Setting up and managing PPC campaigns across Google Ads, LinkedIn, and other platforms.- Conducting keyword research and optimizing ad copy, landing pages, and extensions.- Implementing and managing A/B testing to improve campaign effectiveness.- Driving high-quality leads through targeted PPC campaigns and achieving SQL targets.- Monitoring and analyzing campaign performance metrics daily.- Continuously optimizing campaigns by adjusting bids, targeting, and ad creatives.- Using data-driven insights for strategic decisions to meet KPIs.- Creating ROI models to measure and improve spending efficiency.- Providing budget allocation recommendations based on performance.- Generating performance reports and providing insights to management.- Collaborating with content and design teams to align ad creatives with campaign goals.- Partnering with the SEO team to ensure complementary PPC and SEO efforts.Ideal Candidate- You possess a degree in Marketing, Business, or a related field and have a strong track record in driving high-quality leads through well-targeted PPC campaigns across Google Ads and LinkedIn.- You have experience achieving SQL targets and implementing multi-channel campaigns that effectively drive prospect engagement and conversion.- You possess hands-on knowledge of remarketing, audience targeting, and bidding algorithms.- You have proven experience in optimizing Conversion Rate and ROAS.- You are deadline-oriented with the ability to manage multiple projects simultaneously.- You stay updated with current trends and hold recent certifications in GA and LinkedIn Ads.- You have hands-on experience with SEMrush, Google Keyword Planner, and AdR (ref:updazz.com)

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