Job Description

ZenAdmin is an end-to-end workforce management system. We serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!The RoleThe campaign management executive will be responsible for planning, implementing, and optimising ad campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising, and the ability to drive high-quality traffic that converts into leads. This role requires a balance of analytical skills and accountability, as well as the ability to be persistent until the goal is achieved.You will be responsible for:

• Developing target audience segmentation to enhance campaign performance.
• Researching and analyzing campaign trends, competitor ads, and audience behavior.
• Setting up and managing PPC campaigns across Google Ads, LinkedIn, and other platforms.
• Conducting keyword research and optimizing ad copy, landing pages, and extensions.
• Implementing and managing A/B testing to improve campaign effectiveness.
• Driving high-quality leads through targeted PPC campaigns and achieving SQL targets.
• Monitoring and analyzing campaign performance metrics daily.
• Continuously optimizing campaigns by adjusting bids, targeting, and ad creatives.
• Using data-driven insights for strategic decisions to meet KPIs.
• Creating ROI models to measure and improve spending efficiency.
• Providing budget allocation recommendations based on performance.
• Generating performance reports and providing insights to management.
• Collaborating with content and design teams to align ad creatives with campaign goals.
• Partnering with the SEO team to ensure complementary PPC and SEO efforts.

• You possess a degree in Marketing, Business, or a related field and have a strong track record in driving high-quality leads through well-targeted PPC campaigns across Google Ads and LinkedIn.
• You have experience achieving SQL targets and implementing multi-channel campaigns that effectively drive prospect engagement and conversion.
• You possess hands-on knowledge of remarketing, audience targeting, and bidding algorithms.
• You have proven experience in optimizing Conversion Rate and ROAS.
• You are deadline-oriented with the ability to manage multiple projects simultaneously.
• You stay updated with current trends and hold recent certifications in GA and LinkedIn Ads.
• You have hands-on experience with SEMrush, Google Keyword Planner, and AdR

• Join ZenAdmin\'s diverse team of highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
• Fast-track career growth while working in a regional team

ZenAdmin