Job Description

Company Name: Smart Cushion Tiles Designation: Digital Marketing Executive Salary: As Per the Industry Standard Qualification: Any graduate Experience: 1 To 4 Year Experience Gender: Female Location: Chennai s: As a digital marketing executive at smart cushion tiles you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively. ? Create and curate social media campaigns, including content creation, publishing, and community management. ? Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. ? Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic. ? Develop and execute email marketing campaigns with A/B testing. ? Analyze analytics and engagement metrics to measure campaign performance. ? Prepare and present monthly/quarterly reports to stakeholders. ? Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable. ? Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns. ? Manage digital campaigns, monitor performance reports, analyses data, and make data driven recommendations. ? Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. Required skills ? A bachelor's degree in marketing, communication, or related fields. ? 3+ years of experience in digital marketing or content marketing. ? Experience with web analytics tools like Google Analytics and Search Console. ? Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media. ? Excellent communication, presentation and interpersonal skills. ? Experience with graphic design and content production. ? Knowledge of website CMS and marketing automation tools. ? Proficiency in developing and overseeing email marketing initiatives. ? Familiarity with UI/UX design principles and website design best practices. ? Certifications in Hubspot, Google Analytics, Google Ads, or similar. ? Fluency in English, and at least one regional language.

Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Schedule:

• Day shift

Experience:

• UI design: 1 year (Preferred)

Work Location: In person