Job Description

Our company is seeking a Senior Digital Marketing Manager to be the head of our digital marketing team. We're looking for someone who knows how to best use a CRM and who can implement first rate marketing strategies. You will be a team player who provides feedback to staff on opportunities to develop and refine processes.



Responsibilities:

As a Senior Digital Marketing Manager at our company, you will:

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
• Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
• Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation's broader digital strategy and efforts
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Work with other team members to hit organizational goals and objectives.


Requirements: Our ideal Senior Digital Marketing Manager will have:

• Extensive experience implementing and working with marketing technology such as SalesForce MarketingCloud, SalesCloud and/or Microsoft Dynamix.
• Experience in the implementation of data and analytics strategies.
• Experience in media planning and buying, lead generation and acquisition strategies, ideally in Financial or Professional Services.
• Experience in leading teams and working with a wide range of stakeholders - including line management, distribution, brand and technology


Objectives:

• Continuous Stream of New Leads
• Increase Sales
• SEO with pay-per-click ads or PPC
• Brand Building
• Less Cost of Customer Acquisition
• Paid ads -- PPC, PPI, and display ads -- allow marketers to further customize their campaigns. The growing popularity of social media has recently turned sites such as Facebook and LinkedIn into effective platforms for paid ads.
• Email Marketing
• Promotion of products/services
• Improved Qualified Traffic
• Online Reputation Building
• Better Local SEO
• Conversions