Job Description

Job Summary:- Responsible for developing and executing multi-channel digital marketing campaigns aligned with client objectives.
- Collaborating with cross-functional teams to optimize campaigns for maximum performance and ROI.
- Planning, executing, and managing end-to-end digital marketing campaigns across various channels.
- Developing tailored digital strategies to support client goals including lead generation, brand awareness, and customer retention.
- Conducting audience segmentation and targeting analysis to maximize campaign effectiveness.
- Creating detailed campaign budgets, timelines, and performance tracking metrics.
- Monitoring and reporting on campaign performance and providing actionable insights to improve results.
- Leading A/B testing and other optimization strategies to improve campaign outcomes.
- Utilizing marketing analytics tools to track and report on key performance metrics.
- Collaborating with content and creative teams to optimize assets for each digital channel and audience.
- Staying updated with the latest digital marketing trends and best practices.
- Managing and allocating digital marketing budgets effectively to ensure maximum ROI.
- Building and maintaining strong relationships with clients and providing expert advice throughout campaign execution.
- Requires 3+ years of digital marketing experience, strong knowledge of digital advertising platforms and tools, expertise in creating and optimizing paid media campaigns, and excellent communication skills.
- Preferred qualifications include certification in Google Ads or Facebook Blueprint, familiarity with marketing automation tools and CRM systems, experience with eCommerce platforms and B2B marketing strategies, knowledge of SEO, and strong creative and copywriting skills.

MP DOMINIC AND CO