Job Description

LOCATION: CHENNAIWith campuses in Austin & Chennai, Illumine Industries Pvt. Ltd. (Illumine-i) is a young multinational firm engineering sustainable living solutions. We are a team of engineers and creative thinkers, working towards the development of renewable power plants, energy-efficient buildings with competent construction methodologies, clean transportation, and high-potent agriculture & manufacturing technologies.You can learn more about us at:The Big PictureThe customer acquisitions team controls all the communication between the company and the customers. The team makes sure the right brand message is resonated across all channels and touch-points.What you can expect as a Senior Demangen Marketer at Illumine-i: You\'ll Identify potential markets and test them extensively You\'ll collect data on prospective customers, competitors, and market place and consolidate information into actionable items, reports, and presentations You\'ll compile and analyze statistical data using modern and traditional methods to collect it You\'ll interpret data, formulate reports and make recommendations You\'ll use online market research and catalog findings to databases You\'ll develop a marketing strategy per the overall company goals and vision You\'ll provide competitive analysis on various companies\' market offerings, identify market trends, pricing/business models, sales, and methods of operation You\'ll have to remain fully informed on market trends, other parties researches and implement best practices You\'ll be creating and monitoring a wide variety of email marketing campaigns - A/B Testing, Automated drip campaigns, etc., You\'ll be ensuring design and layouts of emails are optimized, user and mobile-friendly, and tracking-cum-analyzing campaign results You\'ll will run campaigns across multiple social media platforms You\'ll be a vital force in the creation and disposal of all varieties of marketing materials such as posters, social media content, email campaign contents, etc., You\'ll be aiding additional digital marketing efforts You\'ll help create and promote the overall brand identity of the companyEssential Qualifications include:\xc2\xb7 Bachelor's degree with Excellent Communication Skills\xc2\xb7 Should be able to work as an individual contributor with minimal supervision.\xc2\xb7 Should have minimum 3 year of work experience in lead generation.\xc2\xb7 Should have good MS Office Skills.Great to have:\xc2\xb7 LinkedIn B2B Lead generation experience\xc2\xb7 Experience with CRM Operations\xc2\xb7 Prior experience working with the US market\xc2\xb7 Social Media Automation Tools

Illumine Industries