Job Description

About BabyMD:
BabyMD is a holistic, comprehensive chain of child care clinics designed for new-age parents. Were on a mission to redefine pediatric care by combining medical expertise with a commitment to convenience, quality, and superior customer experience.Were looking for a content superstar to join our team!As A Senior Copywriter (Content Manager) at BabyMD, youll drive brand storytelling, oversee content production across digital and offline channels, and collaborate with teams to shape our pediatric care brand for modern families.Key Responsibilities:Research, Ideation & Brand:

• Report to the business head and take ownership of content production and quality.
• Contribute to overall brand strategy and growth through ongoing research into brand design, aesthetics, layout, and narrative.

Scripting & Content Creation:

• Write, edit, and create compelling content, liaising with creative agencies to ensure high-quality output.
• Strategize on briefs for videos and static content, working closely with video editors and designers.
• Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals (e.g., clinic design).

Team and Agency Management:

• Lead a team of designers, writers, and videographers to enhance content, maximizing campaign ROI.
• Manage the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice.
• Collaborate with internal teams and content agencies to produce advertising content (statics and videos) and manage the content calendar and delivery timelines.

Performance Marketing:

• Research and develop compelling ad narratives to create effective ad strategies.
• Use data-driven insights to refine and optimize content, creating a comprehensive marketing strategy.

Requirements

• Impeccable command of the English language, including grammar.
• At least 2 years of experience in copywriting and editing, ideally with exposure to D2C-first brands.
• Experience with healthcare or child-focused brands is preferred.
• Familiarity with content marketing for pediatric or family-focused services.
• Proven ability to work with brand guidelines, personalities, and tone of voice.
• Comfort with the medical/healthcare domain.
• Based in Bengaluru or willing to relocate.
• Graduate or postgraduate in English, Philosophy, History, Journalism, Mass Communication, or related fields, with a strong ambition to build a career in content.
• Work Mode: Office-based.

Skills & Traits:

• Strong understanding of brand-building with insights into what makes a brand strong and memorable.
• Functional knowledge of how aesthetics and design can elevate brands.
• Social media expertise, particularly on Instagram, with an understanding of fast-moving trends.
• Ability to produce high-quality creative output, with a cross-functional approach across social media, performance marketing, content, brand research, and ideation.
• Team player with excellent communication and articulation skills.
• Independent contributor who thrives with minimal supervision.
• Consumer-first approach to content creation.
• Experience in fast-paced, evolving environments, ideally within 0-1/1-10 companies.
• Maturity and sensibility to work with senior stakeholders and drive key decisions.

2070 Health