Senior Copywriter

Year Chennai, Tamil Nadu, India

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Work closely with marketing, visual merchandising, and internal teams, as well as external stakeholders, to deliver cohesive and impactful brand communication across all touchpoints.
Develop creative and engaging copy for a wide range of platforms including print, website, social media, SEO-optimized content, video scripts, product descriptions, and more.
Create blogs, articles, and promotional content for seasonal product launches and trend-focused campaigns that resonate with the audience.
Work with the graphic design team to ensure that creative copy aligns with visual concepts for posters, banners, ads, and other promotional materials.
Provide direction and insights during the production of marketing artwork, ensuring that copy is aligned with brand guidelines.
Contribute to the PR strategy by developing content for editorials and maintaining the brands public relations presence.
Craft press releases and content for media engagements to promote brand awareness.
Oversee the editing and proofreading process, ensuring clarity, creativity, and alignment with the brands high standards in all written materials.

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