:- \xe2\x97\x8f Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more.
\xe2\x97\x8f Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar.
\xe2\x97\x8f Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more.
\xe2\x97\x8f Write clear marketing copy to promote our products/services.
\xe2\x97\x8f Proofread and edit all content before publication and publish to HubSpot.
\xe2\x97\x8f Build out strategic copy landing pages and website pages.
\xe2\x97\x8f Submit work to Senior Director/editors for input, approval, and keywords for SEO.
\xe2\x97\x8f Coordinate with marketing and design teams to illustrate articles.
\xe2\x97\x8f Conduct simple keyword research and use SEO guidelines to increase web traffic.
\xe2\x97\x8f Approve copy of content for social media from the marketing specialist.
\xe2\x97\x8f Working with Product Marketing and Sales, identify customers\xe2\x80\x99 needs and gaps in our content and recommend new topics.
\xe2\x97\x8f Ensure all-around consistency (style, fonts, images, and tone).
\xe2\x97\x8f Update website content and copy as needed including building landing pages.
\xe2\x97\x8f Conduct media outreach when appropriate for public relations article placement.
\xe2\x97\x8f Coordinate interview copy for media outlet requests for publication Job Type: Full-time Work Location: In person Speak with the employer
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