Job Description

- Our team is highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!- Fast-track career growth while working in a regional team- Our client is an end-to-end workforce management system. They serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!The Job :We are looking for an experienced Senior Content Writer to join our growing marketing team. The ideal candidate must have over 6 years of experience in developing content especially in the B2B SaaS space. You should have a proven track record of creating compelling, engaging, and high-quality content that drives traffic, generates leads, and enhances brand visibility. You will play a key role in developing and executing our content strategy, ensuring it aligns with our business objectives and resonates with our target audience.You will be responsible for :- Producing high-quality, plagiarism-free content such as blog posts, whitepapers, eBooks, case studies, website copy, ad/email campaigns, newsletters, social media posts, video voiceovers, and sales enablement materials.- Developing and executing a content strategy that aligns with business goals and targets key personas.- Collaborating cross-functionally to gather insights and ensure content addresses all stages of the customer journey.- Working with an SEO analyst to integrate SEO-friendly elements into content, enhancing organic search rankings and driving qualified traffic.- Conducting research on industry trends, competitor activities, and target audience pain points to ensure content relevance.- Managing a content calendar to ensure consistent content distribution across channels.- Reviewing and editing content to ensure clarity, accuracy, and adherence to brand guidelines.- Monitoring and analyzing content performance metrics to refine strategies and improve engagement and conversion rates.Ideal Candidate :- You have over 6 years of content writing experience in the B2B SaaS space.- You hold a Bachelor\'s degree in English, Journalism, Marketing, or Communications.- You demonstrate exceptional project management skills and creativity in bringing innovative content ideas to life.- You possess strong writing, editing, and proofreading skills with a solid understanding of SEO principles.- You can translate complex technical concepts into clear, engaging content.- You are proficient in CMS and familiar with marketing automation tools like HubSpot.- You use tools such as SEMrush, Google Analytics, and Clarity for content management.- You have experience with content performance analytics and optimizing content strategies.- You have a strong portfolio showcasing various content types in the B2B SaaS space. (ref:updazz.com)

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