Job Description

ZenAdmin is an end-to-end workforce management system. We serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!The RoleWe are looking for an experienced Senior Content Writer to join our growing marketing team. The ideal candidate must have over 6 years of experience in developing content especially in the B2B SaaS space. You should have a proven track record of creating compelling, engaging, and high-quality content that drives traffic, generates leads, and enhances brand visibility. You will play a key role in developing and executing our content strategy, ensuring it aligns with our business objectives and resonates with our target audience.You will be responsible for:

• Producing high-quality, plagiarism-free content such as blog posts, whitepapers, eBooks, case studies, website copy, ad/email campaigns, newsletters, social media posts, video voiceovers, and sales enablement materials.
• Developing and executing a content strategy that aligns with business goals and targets key personas.
• Collaborating cross-functionally to gather insights and ensure content addresses all stages of the customer journey.
• Working with an SEO analyst to integrate SEO-friendly elements into content, enhancing organic search rankings and driving qualified traffic.
• Conducting research on industry trends, competitor activities, and target audience pain points to ensure content relevance.
• Managing a content calendar to ensure consistent content distribution across channels.
• Reviewing and editing content to ensure clarity, accuracy, and adherence to brand guidelines.
• Monitoring and analyzing content performance metrics to refine strategies and improve engagement and conversion rates.

• You have over 6 years of content writing experience in the B2B SaaS space.
• You hold a Bachelor\'s degree in English, Journalism, Marketing, or Communications.
• You demonstrate exceptional project management skills and creativity in bringing innovative content ideas to life.
• You possess strong writing, editing, and proofreading skills with a solid understanding of SEO principles.
• You can translate complex technical concepts into clear, engaging content.
• You are proficient in CMS and familiar with marketing automation tools like HubSpot.
• You use tools such as SEMrush, Google Analytics, and Clarity for content management.
• You have experience with content performance analytics and optimizing content strategies.
• You have a strong portfolio showcasing various content types in the B2B SaaS space.

• Join ZenAdmin\'s diverse team of highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
• Fast-track career growth while working in a regional team

ZenAdmin