Job Description

Job Title: Senior Content WriterLocation: GurugramPosition Summary:As a Content Writer at the company, you will develop understanding on the product and core brand positioning based on which you will create both long-form and short-form content across the various channels for both B2B and B2C audiences.Key Responsibilities- Develop long-form content such as whitepapers, eBooks, blogs, and case studies.- Write and edit thought leadership articles, LinkedIn posts, and social media content tailored for professional and consumer audiences.- Create concise and impactful ad copy for platforms like Google Ads, LinkedIn, and Facebook.- Draft scripts for webinars, product videos, and in-app messages to enhance user engagement.- Prepare newsletters, email campaigns, and sales collaterals, including brochures and presentations.- Work closely with the Product Manager to ensure technical accuracy in product-related content.- Partner with SEO agency to optimize content for search engines and improve organic reach.- Coordinate with PR and video content agencies to maintain consistent messaging across platforms.- Mentor junior writers and provide guidance to ensure quality and alignment with brand standards.- Conduct keyword research and implement SEO strategies to enhance content performance.- Analyze content metrics and use insights to refine future content.- Stay updated on industry trends and competitor strategies to propose fresh content ideas.Required Skills & Qualifications:- 4+ years of proven experience in content writing for Enterprise IT/SaaS products.- Excellent writing and editing abilities with strong grammar and style to cater Europe and US markets.- Ability to write 360-degree content, including blogs, case studies, whitepapers, emails, ads, and social media.- Strong understanding of B2B and B2C content creation, including audience-specific tone and style.- Expertise in SEO best practices, keyword optimization, and content performance tracking.- Ability to collaborate effectively with cross-functional teams and external agencies.- Knowledge of cybersecurity, password management, or identity management is a plus.Why Join Us?- Join a fast-growing company that's making a positive impact in the cybersecurity sector for global customer-base.- Collaborate with a passionate team and contribute to a fast-paced, startup-like environment.- Play a crucial role in expanding company's footprint in the global market. (ref:updazz.com)

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