Job Description

Having found exceptional product/market fit, we re in the midst of transitioning from start-up to scale-up , and looking for a content writer/senior content marketer to be a part of a brilliant, passionate marketing team at WareIQ building a solid brand and contributing to the business outcomes. As a content marketer, you are expected to deliver critical content that educates, enables, and guides our audience towards better customer engagement & enhanced contribution to business outcomes. Responsibilities Understand our target audience (d2c founders/ops leaders/last-mile delivery heads) in India in a highly detailed manner. Deep-dive into their pain points, use cases, the way they prefer to evaluate and buy logistics solutions & write compelling content based on this understanding Consolidate your learnings and insights to build high-value thought leadership content in the form of whitepapers, blogs, case studies, web content, datasheets, presentations, etc. Use SEO guidelines to optimize content for search engines Proofread, review, edit and publish the content (self-written & articles from freelancers) while ensuring there is all-around consistency (style, fonts, images, and tone) Work cross-functionally with teams and key stakeholders to understand our customer s pain points, generate content ideas and create detailed outlines for paid, product, event marketing & sales teams Identify & implement the best practices followed by other players in the same industry Requirements 1-3+ years of experience in content writing Experience in b2b saas, tech industry where content/blog is one of the major sources of lead acquisition Bachelor s degree in Engineering, English, Journalism, Marketing, or related communications field 80%+ in 10th & 12th; 80% in bachelor s (if the candidate is a fresher) Flawless creative writing, excellent grammar, and editing skills Excellent verbal and interpersonal communication skills Experience in curating content for Email Marketing, Performance Campaign, Customer Journey, Website, and App copy Experience in content marketing for youtube (preferable) Ability to work effectively in a fast-paced startup environment Skills Knowledge of CMS systems (WordPress), SEO copywriting, Web content creation, blogging, google doc, MS word, thought leadership content, adobe photoshop (good to have)

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