Job Description

About the role: Unacademy is looking for go-getters to build go-to-market and key initiatives for its business to ideate, plan and execute properties that can unlock demand and growth. This role will be at the intersection of business and marketing, requiring key business management skills with the ability to growth-hack for new user acquisition. Roles & Responsibilities: Research, Inception & conceptualization of initiatives that lead to growth Tracking and analyzing performance and developing key insights Strategise and operationalise end to end product marketing levers like Push Notifications and Emails Own and drive impact of engagement through GTM activities working with categories/teams across Unacademy by aligning different business goals Fabricate and advance seamless coordination between teams to maintain the growth temperament of a function that cuts through to scale for business results. Develop the business plan and execute the P&L of the Category. Cost efficient customer acquisition and ensuring high volume of daily transactions. Build & manage a strong sales team with deep understanding of consumer buying, marketing tools, PR and CRM. Collaborate and provide support to other functional teams to achieve company objectives. Providing necessary training to the sales force on product knowledge, customer dealing and handling. Define, track and improve key metrics. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings. Generate new product ideas, enhancements to existing products and collate requests from both internal and external requestors. Undertake market research and be an expert with respect to the competition. Analyze internal systems and recommend enhancements to improve productivity. Devise long-term development strategies for category growth. Manage the budget and revenue for the category. Handle and manage multiple category teams.

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