Job Description

About Cholayil: Cholayil Pvt Ltd (CPL) is one of the leading and fastest growing companies in India having a strong presence in the FMCG industry. The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products. CPL introduced the flagship brand \'Medimix\' in 1969 which was followed by acquiring \'Cuticura\' and \'Krishna Thulasi\' brands in 2001 and 2011 respectively. It has implemented several strategic initiatives to become a dominant player with strong brand equity in the personal care industry. Cholayil Pvt. Ltd. is also the parent company of Dr. Sidhan\'s Ayur Mix, Sadayush, Sadhev and Jullaaha brands. Today CPL has basket of brands which are popular not only in India but has global footprint in more than 35 countries across the world with prominent presence in Middle East, Far East, Europe and Asia Pacific among other markets. Cholayil has done a Joint Venture in Kenya to manufacture products for African region. The company has also started ecommerce website in India, USA, Singapore, Malaysia and soon to be launched in GCC also. Cholayil Pvt. Ltd. is now a 700+ employee strong company with a Head Office in India. It has production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand). Our company website: www.Cholayil.com PROFILE OVERVIEW: We are looking for an experienced and result-driven professional to join our marketing team! As a Senior Brand Manager at our company, you will be responsible for Conceptualising, Planning, Implementing and Managing the entire life cycle of the products in our company\'s portfolio for the brands designated to you. The role will play a crucial role in fuelling the product pipeline for the company\'s portfolio of brands and thereby achieving our business goals and objectives. ROLES & RESPONSIBILITIES: (I) BUSINESS PLANNING 1. Annual Business Plan: Develop annual business plans and own it including budgeting for the brand/brands and monitoring the expenditures. The role would be responsible for the P&L for the allocated brand/brands 2. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections 3. Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio 4. New Product/Product Extension Planning, Development and Launch: Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch 5. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to management for better planning. BRAND PLANNING - 6. Brand Planning: Analyze market research data for growth prospects, change in brand positioning, brand health 7. Brand Communication, Development and Execution: Drive the creative & Media Team and take responsibility for developing and implementing all marketing plans 8. Consumer Promotion (Domestic Market): Conceptualize consumer promotion schemes and co-execute with agencies 9. Planning with Internal Teams: Analyze and provide consumer, category and brand information to support channel marketing and sales initiatives 10. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health 11. Partnerships and Alliances: Identify, initiate and leverage possible partnerships and alliances to build awareness of the company brand drive incremental sales through alternative channels 12. Media Activation: Plan and prepare the brief for event activation, and plan execution with agencies 13. Product/Marketing Planning: Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Creative, R&D , Supply Chain, Finance and Factory Operations CONSUMER/CATEGORY INSIGHTS 14. Voice of Consumer: Be the visible voice and advocate for the end user within the organization 15. Market Research Conceptualization and Execution: Participate in field work related to market research to obtain first hand consumer insights that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals 16. Market Research Findings Implementation: Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives 17. Consumer Complaint Redressal: interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints SKILLS REQUIRED: Post-graduate in Business Management from a Premier B-School (with specialization in Marketing/related field, if applicable) 6 to 9 years\' relevant experience in FMCG Marketing/Brand roles. Proven working experience. Should have good leadership skills and be able to motivate the team. Should have a strategic vision - both short term and long term. Sense of ownership and pride in your performance and its impact on company\'s success. Critical thinking and problem-solving skills. Team player with good time-management skills. Great interpersonal and communication skills Should have a track record of growing with the organization. Language - English and Hindi (Optional)

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