Job Description

Profile - Senior Manager - Brand ( Retail )
Qualification - Graduate with Post Graduate Degree in Business Administration with specialization in Marketing Management or Mass Communication.

DESIRABLE - Knowledge of Media Industry & Brand, Products Management

AGE - 35 to 40 Years

EXPERIENCE Around 12 - 17 years of experience in Marketing Communication, Media Planning & Brand Management, Products

BRAND STARTEGY & EXECUTION

? Mix of digital know how & creative expertise (50% should have digital experience & 50% creative + operation expertise i.e. event) but what we realized post meeting the candidates that completely missed on digital knowledge & they are more of having BTL expertise.

? Strategizing, defining and driving the Brand roadmap (offline and Digital) for Company across India.

? Market initiatives across all target segments and touch-points, including Digital, POS, ATL/Mass media with the motive to achieve the brand's sales in India

? Understand the market through Market Insights, researches and cross functional coordination to formulate relevant Brand Strategy and communications for Company.

? To plan and execute the BTL initiatives as and when required

AGENCY & MEDIA COMMUNICATON

? Work with media agency in strategizing the most ideal media plan for the brand across all platforms.

? Managing external agencies for advertising, digital, media, BTL asset designing and creation and deployment.

? Content marketing strategy across all social channels, lead SEO and SEM initiatives.

? Lead the digital marketing journey for our brand across all channels effectively and in alignment with the overall strategy

MARKET PRESENCE & CAMPAIGNS

? Responsible for conceptualizing and executing market-relevant campaigns in both online and offline modes aimed at relevant audience.

? Lead and develop all market research initiatives including qualitative and quantitative studies that may be required to answer business problems

? Build a clear understanding of Industry to evaluate the right formula for the Brand and establish Brand as most sought after brand in the super premium category

? To have key focus on the NPD segment for the assigned category in order to meet the category targets

? To consistently be in alignment with product team to ensure the communication creates a brand pull in the market.

M&P

? Drive effective A&P market spending by defining and tracking key KPIs including marketing ROI for all programs and touch-point wise operational KPIs.

SKILLS

? Business knowledge and Strong Analytical Skills

? Hands on experience in brand communications.

? Sound knowledge of various media

? Excellent Communication Skills (Written & Oral)

? Team player

? Excellent Presentation Skills & Creative edge

? Good understanding of the bathroom products Industry.

? Understanding layout of the magazine

? Negotiation skills

REPORTING RELATIONSHIP

Manager Brand reporting to Head - Brand Marketing

LANGUAGE

English & Hindi

If anyone Interested then connect me on 9319956206 Either share your updated cv at hr03@bizaccenknnect.com

Regards

Job Types: Full-time, Permanent

Pay: ?1,000,000.00 - ?1,800,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Required)

Experience:

• Brand Manager: 10 years (Required)
• Retail: 10 years (Required)

Language:

• English (Required)

Work Location: In person