Job Description

job detailsEducation: Bachelor's in business management & MBA in Marketing

• Work Experience: Minimum 4-6 year's experience in Pharma Marketing
• Required pre-requisites skills/experience for this position:

i. Proficiency with MS Office in an NT/Windows environment
ii. Knowledge of sales tools and techniques, creative skills, communication skills, ...usage of external tools such as IMS.
iii. Experience in pharmaceutical marketing and salesSkills & Attributes
Requirementxe2x80xa2 Strategic and innovative thinking: Define and prioritize the insights needed to
achieve business and marketing goals. The ability to formulate new ideas or to
adapt or use existing ideas in a new or unexpected way to solve problems.

• Conceptualizing: Ability to visualize abstract concepts, see relations between

them, and draw constructive conclusions.

• Achievement oriented: Drive and passion to accomplish goals, and always

striving to improve processes and be more efficient.

• Teamwork & Collaboration: Collaborate internally to build strong external

customer relationships.

• Influencing & execution: Influence digital strategy within the organisation in

terms of its impact on structure, culture, and strategic plans. The ability to
actively promote ideas and initiatives both internally and externally.2xe2x80xa2 Monitoring & evaluation: Recognize the need for change and support the
implementation of change through positive behavior.Roles &
Responsibilitiesxe2x80xa2 Marketing Plan & Promotions
i. Scan external and internal environment, draft marketing plan for allocated
products.
ii. Design and pretest promotional tools of the brand plans with Doctors,
Consumers and get the buy in of field force for a comprehensive execution of
marketing plan to accelerate demand and sales of allocated products.
iii. Roll out market research studies for key projects to identify effective
promotional campaigns & get the new brand launch strategy / communication
right - to meet the requirements of the target audience, gain strategic insights
& communication testing for new launches.
iv. Manage the budget for advertising and promotional items.

• Field Support

i. Provide timely motivational communication to the field staff, gauge market
feedback and follow-up on successful implementation of the promotional plans
and activities.
ii. Analyze sales forecasts and relevant financials and reporting on product sales.
iii. Conduct field work to demonstrate the plans and gain primary customer
feedbacks.
iv. Liaise with Medical & Regulatory; respond to queries of field staff and medical
practitioners.

• New Product Launch

i. Analyze market research data, identify gaps in product portfolio, draft, and
present proposal for new product launch, execute launch plan to launch new
products to increase market share.
ii. Coordinate the launch programme to external customers as well as employees.
iii. Liaise with MTO, Medical, Regulatory, Finance, and Distribution to emerge with
quality products supported with appropriate scientific evidence

• Training.

i. Analyze training needs of the field team, liaise with Medical Team, design, and
support training programs to upgrade field skills of the field team in terms of
disease and product knowledge and brand strategy.

• Profit Improvement:

i. Liaise with MTO, Regulatory and Finance to explore opportunities and avenues
to improve profit contribution.3xe2x80xa2 Networking
i. Establish contact with Regional counterparts of assigned portfolio, exchange
marketing information, migrate best practices to improve overall market share
(of affiliate).

• External

i. Liaise and co-ordinate with external agencies, vendors etc. for various
promotional campaigns, launch plans and various marketing activities.
ii. Monitor market trends, and competitors' activities.

• Documentation

i. Contribute to collating, compiling of documents and submit reports and liaise
with corporate team to gain, share, and utilize global learnings to affiliate
operations. show more

Randstad