Job Description

We are seeking an experienced Brand Manager with a passion for creating impactful brands, developing long-term strategies, and driving business results. This is a unique opportunity to work with one of the fastest-growing fintech companies, empowering businesses with innovative financial products and services.Location: Bangalore (Whitefield)Experience: 4-7 years (post-graduation) or 3-5 years (post-MBA from a Tier 1 institute)Role Overview:In this role, you will be the custodian of high-impact brands, working as an intrapreneur. From defining brand strategies to executing innovative marketing campaigns, you will shape the brand's narrative and make it resonate with users.Key Responsibilities:Functional Expertise:- Develop and implement brand strategies to achieve business objectives.- Conduct market research to understand consumer behavior, market trends, and competition.- Design and execute marketing campaigns across digital, social, print, and event platforms.- Oversee the product lifecycle from concept to launch, including positioning and promotional strategies.- Monitor and analyze brand performance metrics to drive continuous improvement.Interaction:- Collaborate with sales, product, and customer service teams to ensure cohesive brand management.- Build strong relationships with partner teams, agencies, and influencers to drive successful campaigns.- Implement strategies to enhance customer experience and loyalty.Problem-Solving:- Address challenges like shifting consumer behavior and competitive pressures with agility.- Develop contingency plans and innovative solutions to navigate market uncertainties.- Manage brand crises effectively and restore trust with clear communication plans.- Stay updated on industry trends and emerging technologies to maintain brand relevance.To Succeed in This Role, You Will:- Drive brand awareness and market positioning.- Improve customer engagement and loyalty.- Increase market share and revenue growth.- Influence product strategy and align it with consumer needs.Qualifications:- Graduate from a Tier 1 institute; MBA is a plus.- 4-7 years of experience after graduation (or 3-5 years post-MBA).- Experience managing significant brand marketing budgets.Skills Required:- Strong project management skills and stakeholder management capabilities.- Expertise in communication, digital marketing, and direct marketing campaigns.- Ability to lead teams and coordinate with multiple agencies and internal stakeholders.- A consumer-first approach to developing brand strategies.Additional Information:- Candidates must have prior experience in fintech/tech-based companies and be from Tier 1 colleges/schools.- Strong preference for professionals who have handled large-scale brand initiatives. (ref:updazz.com)

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