Job Description

Hiring a Senior Brand Marketing Manager who will work closely with the CEO to shape and strengthen the companys brand presence, ensuring that it aligns with company long-term vision and market leadership goals. Company is focused on building a strong brand identity that reflects innovation, luxury, and excellence.Key Responsibilities of the Role:Brand Strategy & Positioning -

• Develop and execute a brand identity and communication strategy that aligns with the companys vision. -
• Ensure consistent and compelling brand messaging across digital, print, PR, and on-ground channels.
• Establish the brand as a premium real estate developer through creative storytelling and impactful marketing.

Integrated Marketing & Campaign Management

• Lead 360-degree marketing campaigns, including ATL, BTL, digital, influencer collaborations, and PR initiatives.
• Work closely with creative agencies and internal teams to conceptualize high-impact campaigns.
• Plan and execute occasion-specific and festival-based campaigns to drive engagement and visibility.

Digital & Social Media Marketing

• Drive content strategy, paid media campaigns, and organic social media growth
• Optimize brand visibility through SEO, SEM, performance marketing, and influence partnerships.
• Track and analyze digital performance metrics, ensuring campaign

CEO Brand Building & Thought Leadership

• Work with the CEO to position them as an industry thought leader through PR, keynote speeches, and high-profile panel discussions.
• Develop strategic content, including op-eds, interviews, and social media narratives, to enhance the CEOs influence in the market.
• Drive corporate brand storytelling through leadership messaging and media outreach

Luxury & Lifestyle Marketing

• Leverage insights from luxury, fashion, and lifestyle sectors to enhance brand perception.
• Collaborate with high-end designers, artists, and luxury brands for exclusive real estate projects.
• Develop experiential marketing campaigns that blend real estate with luxury living experiences.

Consumer Insights & Market Research

• Conduct in-depth market research, competitor analysis, and consumer behavior studies to refine brand positioning.
• Identify key trends in premium real estate, lifestyle branding, and digital innovations.
• Provide data-driven insights to influence business and marketing decisions at the leadership level.

Public Relations & Events

• Build relationships with media houses, journalists, and industry influencers to enhance brand credibility.
• Plan high-profile launch events, networking sessions, and brand activations to drive visibility.
• Develop partnerships with luxury brands and lifestyle influencers for strategic collaborations.

Lead Generation & Sales Collaboration

• Align marketing efforts with sales objectives to enhance lead generation and conversion.
• Optimize branding across customer experience centers, sales offices, and digital touchpoints.
• Develop targeted marketing strategies for high-net-worth individuals and investors.

Key Requirements:

• 10+ years of experience in brand marketing, advertising, and campaign management, preferably in real estate, luxury, FMCG, alco-bev, or fashion industries
• Proven expertise in brand storytelling, content strategy, and digital marketing.
• Experience working with global brands and managing high-budget campaigns.
• Strong leadership skills with the ability to collaborate across teams and agencies.
• Knowledge of luxury brand marketing, consumer behavior, and market research.
• Ability to create compelling narratives that elevate brand perception.
• MBA/Masters in Marketing, Branding, or a related field preferred.
• Certifications in Digital Marketing, Brand Strategy, or PR.

Expertia AI Technologies