Job Description

1.Functional Expertise :-- Must have experience managing mid to large-sized brands in a fast-paced environment- Developed and implemented comprehensive brand strategies that drive business outcomes through consumer-focused solutions.- Conducting market research to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.- Developing and overseeing the execution of marketing campaigns across various channels, including digital, social media, print, and events.- Ability to think strategically and convert these strategies into actionable operational plans.- Manage the product lifecycle from concept to launch, including product positioning, pricing strategy, and promotional activities.- Monitor and analyze brand performance metrics, including sales data, market share, and customer feedback.2.Interaction :-- Work closely with sales, product development, and customer service teams to ensure a cohesive approach to brand management.- Foster strong relationships with internal stakeholders to align brand initiatives with overall business goals.- Demonstrate strong stakeholder management skills by building and maintaining relationships with key partners, including marketing agencies, media outlets, and influencers.- Develop and implement strategies to enhance customer experience and loyalty with a strong bias for consumer-first thinking3.Problem Solving :-- Ability to work with speed and efficiency in an ambiguous environment, identifying and addressing market challenges such as shifts in consumer behavior, competitive pressures, and economic changes.- Develop contingency plans and innovative solutions to navigate market uncertainties and capitalize on emerging opportunities- Manage brand-related crises effectively, including negative publicity, product recalls, and other issues that may impact brand reputation.- Develop and implement crisis communication plans to mitigate damage and restore brand trust.- Continuously seek ways to improve brand management processes and practices.- Stay updated on industry trends, best practices, and emerging technologies to ensure the brand remains competitive and relevant.- Use data-driven insights to make informed decisions and optimize marketing strategiesQualification & experience:- Any graduate degree from tier 1 institute, MBA a plus.- 4-7 years of experience after graduation (Teir 1 Institute) or 3-5 years of experience post-MBA from a tier 1 institute- Must have handled huge budget for brand marketing. (ref:updazz.com)

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