Job Description

Senior Brand ExecutiveJob Role : Experience 5-8YrsLocation : Unit Head Office/ Andheri, HO MumbaiIndustry : FMCG or F&BPosition Title : Sr Associate Manager Reports to Sr BrandRole of the position : Sr. Associate ManagerJob Purpose : The purpose of a brand position in marketing is to establish trust within your consumers and create loyalty.- A good brand purpose gives your buyers a way to remember you, creates an identity for your business, and sets you apart from competitors.Brief :- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations. - Consult with product development personnel on product specifications, such as design ,color, or packaging and study on NPD. - Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched. - Collate and Analyze market trends, Monitor competitor activities - Assist in developing the Annual Brand Plan in conjunction with the Marketing Head - Responsible for analysis on Market trends, consumer insights and competitors\' activities - Recommend consumer promotions schemes, plan and execute consumer events - Shape and communicate the marketing vision and missionDesired Candidate Details : - Strong communication and interpersonal skills. - MBA degree in Marketing - Forward thinking, make things happen business approach. - Highly detail oriented and have the ability to effectively multi-task. - Excellent project management and leadership skills. - Experience in developing and implementing a customer relationship program- Qualifications MBA Marketing- Skills Desired Brand Marketing, ATL, BTL Activity, NPD (ref:updazz.com)

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