Job Description

The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.Job Title: Senior Associate - Programmatic:Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM.

• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

• Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

• Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

• Send post campaign analysis within two business working days of campaign end date.

QualificationsDV360 - Mandatory, TTD & Xandr - Preferred, CM360 & Sizmek good understandingSkills required: Trafficking, reporting and optimization

• 2 -3 years experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

• Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).

• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

• Basic understanding of pixel and pixel management.

• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

• Experience in an analytical, results-oriented environment with external customer interaction.

Location: ChennaiBrand: ParagonTime Type: Full timeContract Type: Permanent

dentsu