Job Description

Department
Engagements
Job posted on
Dec 27, 2024
Employment type
Full Time

- Conversion Rate Optimization (CRO) Senior Analyst Key Responsibilities:
1. Data Analysis and Insights:
o Analyze website and campaign performance data to identify areas for improvement.
o Use tools like Google Analytics, Adobe Analytics, Hotjar, and Crazy Egg to gather and interpret data.
o Develop detailed reports and dashboards to present findings and recommendations to stakeholders.
2. A/B Testing and Experimentation:
o Design, implement, and manage A/B and multivariate tests to evaluate hypothesis and improve conversion rates.
o Analyze test results, draw actionable insights, and make data-driven recommendations for optimization.
o Maintain a testing roadmap and prioritize experiments based on potential impact and feasibility.
o Ability to calculate the impact of the test in terms of revenue.
3. User Experience (UX) Optimization:
o Conduct user research, usability testing, and heuristic evaluations to understand user behavior and pain points.
o Collaborate with UX/UI designers to develop wireframes, prototypes, and design improvements based on insights.
o Monitor and analyze user feedback to continually refine and enhance the user experience.
4. Marketing Funnel Optimization:
o Evaluate and optimize marketing funnels across various channels (e.g., email, social media, PPC) to increase lead generation and conversions.
o Work closely with the marketing team to align CRO strategies with overall marketing objectives.
o Understanding of cross channel digital marketing strategies.
5. Campaign Performance Monitoring:
o Track and analyze the performance of digital marketing campaigns using UTM parameters and other tracking tools.
o Provide insights and recommendations to improve campaign effectiveness and ROI.
6. Collaboration and Communication:
o Work closely with cross-functional teams including marketing, product, development, and design to implement optimization strategies.
o Present findings, insights, and recommendations to stakeholders in a clear and concise manner Desired Qualifications: • Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Experience: 3+ years of experience in CRO, digital marketing, or a related role.
• Technical Skills:


o Proficiency in web analytics tools (Google Analytics, Adobe Analytics).
o Experience with A/B testing tools (Optimizely, VWO, Google Optimize).
o Familiarity with UX/UI principles and usability testing.
o Strong understanding of HTML, CSS, and JavaScript is a plus.• Analytical Skills:


o Strong data analysis and interpretation skills.
o Ability to draw actionable insights from complex data sets.• Soft Skills:


o Excellent communication and presentation skills.
o Strong project management and organizational skills.
o Ability to work collaboratively in a team environment and manage multiple projects simultaneously. Desired Personal Characteristics
1. This individual knows what hard work looks like and leads by example. A leader and a doer.
2. This individual is fluent in the web analytic required to improve a user experience. He/She knows how to create a testing hypothesis and design a test to prove the theory.
3. This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience.
4. Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns
5. Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.
6. Works collaboratively across departments to turn ideas into action.