Job Description

Title: Senior Analyst, Channel MarketingCompany Overview:Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry\xe2\x80\x99s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.We have recently been ranked #2 among India\xe2\x80\x99s Best Companies to Work for 2024, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place to Work India. We have been ranked Top 5 among India\xe2\x80\x99s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India\xe2\x80\x99s Best Workplaces for Women in 2022.We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.Organizational Overview:The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony\'s brand presence in a dynamic market.Role Summary/Purpose:The selected candidate will be part of Performance Marketing Organization rolling up to Synchrony, India, Hyderabad. He/She will be aligned to the Channel Marketing Team India to audit Paid Media Ad campaigns with proper documentation and the highest level of accuracy. The selected candidate will be responsible for ensuring the quality and improvement of paid media campaigns across platforms and is required to manage Ads in a fast-paced deadline-driven environment.Key Responsibilities:Monitor and assess the quality of paid media campaigns across various platformsConduct quality audits on ad creatives and work with campaign managers on all elements related to ad campaign executionInvestigate and identify root causes of any discrepancies or issues in campaigns\xe2\x80\x8bCollaborate with the paid media team to implement quality improvement initiativesCreate and maintain documentation of quality standards and best practicesCommunicate findings and recommendations to stakeholders and managementRequired Skills & Knowledge:0-2 years of experience in conducting quality audits on Ad creatives or in a digital marketing space0-2 years of experience working with US stakeholders/ Offshore ClientsWorking knowledge of paid media platforms like Google Ads, Facebook Ads etc., and advertising best practicesExposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.Proficient with MS Office suite including Outlook, Word, Excel, and PowerPointStrong project management skills and attention to detailExposure to Marketing and retail conceptsStrong written & verbal communication skillsStrong organizational skills and ability to prioritize tasksGood team playerDesired Skills & Knowledge:An MBA in marketing/digital marketing is preferred for this role.Understanding of US credit card or retail businessUnderstanding of key performance indicators (KPIs) for paid media campaignsAbility to troubleshoot and solve technical issues related to paid mediaProven ability to deliver and review projects with clients and peersDevelops analysis that leads to optimization recommendationsExposure to Digital marketing platformsEligibility Criteria:Bachelor\xe2\x80\x99s degree in any discipline with 0-2 years of experience with the financial services industry or Marketing or Digital experience, or in lieu of degree; 2-4 years of experience with the financial services industry or Marketing or Digital experience.Work timings: 02:00pm-11:00pm ISTFor Internal Applicants:Understand the criteria or mandatory skills required for the role, before applying.Inform your Manager or HRM before applying for any role on WorkdayEnsure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)Must not be any corrective action plan (First Formal/Final Formal, PIP)L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.L04+ Employees can apply.Grade/Level: L08Job Family Group: Marketing

Synchrony