Job Description

:Role Title: Senior Analyst, Channel Marketing (L08)COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry\'s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.We have recently been ranked #5 among India\'s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India\'s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India\'s Best Workplaces for Women in 2022.We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.Organizational Overview:
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony\'s brand presence in a dynamic market.Role Summary/Purpose:
The selected candidate will be part of Performance Marketing Organization rolling up to Synchrony, India, Hyderabad. He/She will be aligned with the Channel marketing team India to take care of email building, testing, and auditing marketing/servicing campaigns with proper documentation and the highest level of accuracy. This position would require expertise in email campaign execution through ESP, auditing a wide variety of email marketing campaigns, ensuring designs and layouts of emails are optimized, proficiency in email automation, managing campaigns in a fast-paced deadline-driven environment, and project management skills.Key Responsibilities:

• Work within a designated email platform to build, test, and audit the email marketing/servicing campaigns, ensuring creative and file selections are accurate.
• Perform complex creative and data auditing and testing to ensure campaign accuracy
• Maintain a project tracker to reflect the status of all the projects and completion dates.
• Maintain a good communication rhythm with stakeholders on projects.
• Strong adherence to SLA\'s on timelines, accuracy & Compliance.
• Record all approvals and final documents within the campaign management system.

Required Skills/Knowledge:

• Bachelor\'s degree in any discipline or MBA in marketing/Digital marketing or in lieu of a degree, 2 years of experience in deploying Email marketing campaigns.

• Minimum 0-2 years of Direct Marketing (Email, Direct Mail, SMS, Mobile push/wallet campaigns) Channel experience

• Exposure to building, testing, and auditing commercial emails or end to end email marketing campaign execution

• Minimum 0-2 years of experience working with US stakeholders/ Offshore Clients

• Exposure to any enterprise ESP (email service platform) i.e, Zeta Marketing Platform, SFMC, MailChimp etc.

• Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.

• Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint

• Strong project management skills and attention to detail

• Strong written & verbal communication skills

• Good team player

Desired Skills/Knowledge:

• Understanding of US credit card or retail business

• Exposure to Marketing and retail concepts
• Exposure to Marketing databases
• Proven ability in delivering and reviewing projects with clients and peers.
• Exposure to review past campaign insights to optimize future campaigns
• Exposure to Digital platforms

Eligibility Criteria:
Bachelor\'s degree in any discipline or MBA in marketing/Digital marketing or in lieu of a degree, 2 years of experience in building and deploying Email marketing campaigns.Work Timings: 02:00 PM -11:00 PM ISTFor Internal Applicants:Understand the criteria or mandatory skills required for the role, before applying.Inform your Manager or HRM before applying for any role on WorkdayEnsure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)Must not be any corrective action plan (First Formal/Final Formal, PIP)L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are eligible.L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are eligible.L04+ Employees can apply.Grade/Level: L08Job Family Group: Marketing

Synchrony