Job Description

Job Title Senior AnalystTo support the Research & Insights function in mining and packaging research-driven insights from first-party, social listening, intent segment as well as secondary/syndicated/ proprietary data, in addition to providing day-to-day support on process-centric activities/tasks & deliverables. The position will support the research, analysis & insights requirements from our U.S. based teams - including other vertical research, sales, and marketing teams; and will leverage omni-channel data to craft compelling insights to help generate business for the organization.Key Responsibilities:\xc2\xb7 Provide data-driven insights for advertising sales and/or editorial queries, leveraging a smart toolkit of resources \xe2\x80\x93 varying from first-party analytics (Google Analytics/Looker), social listening (Netbase/Quid Monitor, ListenFirst), syndicated (MRI-Simmons, Ipsos, comScore, IQVIA), and proprietary industry-first intent targeting tool - to build compelling data-driven audience stories to support sales team efforts.\xc2\xb7 Co-lead and/or support the research lead/manager in the creation/update of sales/marketing collaterals including category materials (across multiple industries like Health/Wellness, Pharma, Finance, Food & Beverages, etc.), case studies, audience data sheets, general presentations and custom ad-hoc projects as required by the sales/marketing teams.\xc2\xb7 Confidently interact with pertinent stakeholders across research, sales and marketing \xe2\x80\x93 to address their specific project-related queries, with a clear focus on delivery and client satisfaction.\xc2\xb7 Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem-solving skills.\xc2\xb7 Support senior team members in challenging ad-hoc custom research assignments and data partnerships.Mandatory Requirements & Skills:\xc2\xb7 MBAs (2 to 4 years\xe2\x80\x99 work experience) or Bachelors (4 to 6 years\xe2\x80\x99 work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization).\xc2\xb7 At least 1-2 years of solid experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics.\xc2\xb7 Demonstrated proficiency with any social listening tool like Netbase/Quid Monitor (preferred), ListenFirst, Sprout Social, Talkwalker, Hootsuite, etc.\xc2\xb7 Highly proficient in Microsoft office tools (PowerPoint, Word, Excel) and/or Google Office Suite (Sheets, Docs, Slides)\xc2\xb7 Highly analytical\xc2\xb7 Strong attention to detail\xc2\xb7 Excellent English language communication\xc2\xb7 Ability to multi-task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.\xc2\xb7 Good conceptual thinking and ideation skills; passion for data & insights\xc2\xb7 Excellent presentation-building skills\xc2\xb7 Good relationship-building skillsGood to Have:\xc2\xb7 Experience in or exposure to the Healthcare/Pharma industry, especially for the US market.\xc2\xb7 User-side experience of BI/Data visualization tools like Looker (preferred), Tableau, or PowerBI\xc2\xb7 Prior experience with syndicated data tools & resources such as MRI-Simmons, Ipsos Affluent Survey, comScore, Starch, MediaRadar\xc2\xb7 Prior experience/exposure to Publishing business, particularly in Digital Media\xc2\xb7 Intermediate/Advanced skills with MS-Excel (Lookups, Arrays, Power Pivots, VBA*)\xc2\xb7 Descriptive & Inferential statistics with exposure to R/Python/SQL\xc2\xb7 Proficiency in American English and/or experience working with US based clientele.\xc2\xb7 Good understanding of the US market and/or exposure to American pop-culture & advertising trends for major brands/advertisers, by virtue of having worked with or studied in the US.Designation: Senior Analyst \xe2\x80\x93 Research & Insights (R&I)Working Hours: 1PM - 10PM ISTWork Location: RMZ Eco World, BengaluruIt is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.#INDIA#

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