Job Description

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive new ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You\'ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world\'s cloud security leader and our customers worldwide.We\'re looking for an experienced Senior Analyst, to join our APJ Analyticks, Marketing team. Reporting to the Director, Performance & Analytics - APJ, you\'ll be responsible for:

• Data Insights: Analyze data from several sources (e.g. spend data, customer profile and web/app browsing behavior) to produce relevant insights to inform marketing strategies.
• Performance Analysis: Evaluate performance of marketing campaigns and experiments by measuring metrics like open rate, conversion rates, pipeline generation, and return on investment (Return on investment).
• Track and build regular metrics packs on campaign performance with hypotheses on areas of improvement
• Collect and analyze data from multiple sources to integrate account level insights, including marketing automation tools, CRM system/SFDC, Snowflake
• Conduct ad-hoc analyses to support marketing decision-making, such as customer segmentation, trend analysis, and cohort analysis.
• Work with GTM/Sales Ops BI Team to improve existing marketing dashboards through a business point of view.
• Customer Segmentation: Work with data science, demand generation teams to learn about customer segmentation strategies, and tailor campaigns to specific audience segments to lead incremental spend. Work with the MarTech team to review and manage the attributes in Customer Data Platform.
• Dashboard excellence: Improve existing dashboards (or create new ones based on business requirement) to monitor performance of marketing campaign strategies and extract applicable insights to ensure revenue growth.

What We\'re Looking for (Minimum Qualifications)

• Bachelor\'s degree, plus 3-5 years in analytics, data analysis or consulting roles. Affinity for collaboration.
• Expertise in aggregating big data sets. Proficiency of SQL and experience with integration work between data warehouse platforms (Snowflake)
• Familiarity with marketing Goals and having experience storytelling across our marketing performance
• Experience marketing technology platforms, and Data Governance as applied to Marketing, including Media Performance, Media Attribution, Web Analytics, e-Commerce Analytics, Salesforce CRM, Marketing Automation tools, CDP, DMP.
• Hands-on experience with Visualization tools such as SFDC andTableauwith the ability to focus on design and the user experience
• Project management skills
• Build processes from the ground up
• Complex analytics findings to executive audiences

What Will Make You Stand Out

• Experience with several teams - Global/Regional marketing, IT/Data Strategy, Sales, Finance and Channel
• Working knowledge of Python, R and comparable statistical analysis tools
• 1 or more years of experience in data science to help build experimental designs, hypothesis testing.
• Experience with either 3rd party or in-house data pipeline tool to automate pulling marketing data from several platforms and APIs
• Experience with the development and usage of in-house attribution (or 3rd party) models

#LI-HybridAt Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to DEIB, visit the of our website.Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

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