Job Description

The purpose of this role is to lead and manage the implementation and execution of Display campaigns and strategies and the day-to-day communication with clients to help achieve their goals.Job Title: Senior Account Manager - Programmatic:

• Programmatic Strategy: Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.).
• Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
• Manage end-to-end digital media campaigns and seek new areas of opportunity: Build and plan digital media strategies, channel, and budget recommendations, set up campaigns delivering maximum business impact.
• Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
• Provide benchmarks and tracking reports to consultants, clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
• Analyse trends, drive innovation and implement testing strategies to continually uncover optimization levers and improve media performance based on the clients KPIs
• Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
• Proficiency with Microsoft Office, especially Excel
• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and clients.
• Regular contribution to the media community i.e blogs, case studies, conferences

Location: DGS India - Chennai - Anna Nagar Tyche TowersBrand: ParagonTime Type: Full timeContract Type: Permanent

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