Job Description

##### Lucknow (Hybrid)


##### 1+ YEARS

##### Not Specified


#### :


##### Job Summary: As an SEM Executive, you will be responsible for managing and optimizing PPC campaigns across various platforms. You will work closely with clientsand internal teams to develop and execute effective strategies that align with business goals.This role requires a strong understanding of PPC campaign best practices and the ability to analyze data to drive campaign performance.


#### Requirements:


• ##### Must be Google Certified in Pmax, Search, Display, Shopping, Video, and App.
• ##### Manage daily budgets, sales, spending, ROAS, impressions, clicks, CPC, CTR, and other key metrics.
• ##### Optimize bids and budgets, conduct keyword research, and target products, brands, and audiences effectively.
• ##### Possess a strong understanding of digital/online marketing with hands-on experience in e-commerce advertising.
• ##### Demonstrate expertise in e-commerce campaign management, including setup, activation, performance management, and optimization.
• ##### Handle e-commerce Search and Display campaigns on Google and Bing.
• ##### Proven experience in managing Performance Max and Shopping Campaigns.
• ##### Knowledge and experience in both in-house and agency working methodologies and cultures.
• ##### Proficient in using tracking and analytics tools such as GTM and GA.
• ##### Experience in working on live projects.
• ##### Capable of creating business plans, media plans of action, and reports.
• ##### Excellent client communication skills with fluency in English.
#### Skills & Qualification:


• ##### Bachelor's degree in marketing, advertising, or a related field.
• ##### 1-3 years of experience in managing PPC campaigns
• ##### In-depth knowledge of Google Ads, Bing Ads, additional knowledge of PPC campaign management tools but not limited to: Google AdWords Editor
• ##### Must be aware of Platforms like Google Ads, Bing Ads, Google Analytics, GA4, Google Merchant Center, Looker Studio, etc.
• ##### Must be aware of the competitive tools: SEMrush, Keyword Planner, Similar Web, Budget Planner, and GTM
• ##### Proficiency in using analytics tools and platforms to monitor campaign performance.
• ##### Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal teams.
• ##### Ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment
#### Apply To This Job


send your application directly at careers@mastroke.com.