Job Description

Job Overview:We are looking for an experienced and strategic SEO Team Leader to oversee our Search Engine Optimization (SEO) initiatives for the US/ International market.The ideal candidate will lead the SEO team, drive SEO strategies, and work closely with the marketing and content teams to ensure optimal online visibility.This position requires in-depth SEO knowledge, leadership skills, and a deep understanding of the US/ International digital landscape.Key Responsibilities:- Leadership & Strategy- Lead and manage the SEO team, guiding day-to-day activities, mentoring, and fostering a collaborative environment.- Develop and implement comprehensive SEO strategies tailored to the US market to improve organic search rankings and traffic.- Conduct competitor analysis and stay updated on the latest SEO trends, algorithm changes, and industry best practices.- Technical SEO - Oversee technical SEO audits and identify opportunities for site architecture, meta tags, sitemaps, schema markup, and more.- Collaborate with the development team to implement technical optimizations like page speed, mobile responsiveness, and crawl efficiency.- Content Optimization - Work with content teams to optimize website content, including blogs, landing pages, and product descriptions, based on keyword research and SEO best practices.- Ensure the development of high-quality, user-centric, SEO-friendly content that aligns with both business objectives and search intent.- Analytics & Reporting- Set and monitor key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and ROI.- Create regular reports on SEO performance and communicate findings, progress, and strategic recommendations to stakeholders.- Outreach & Link-Building- Lead link-building campaigns, outreach efforts, and partnerships to acquire high-quality backlinks.- Develop strategies for content promotion and digital PR to build authority and credibility. - Local SEO- Optimize for local search with a focus on Google My Business, local citations, and US-based business listings to improve local rankings.Required Skills & Qualifications:- Bachelors degree in Marketing, Communications, Computer Science, or a related field.- 4+ years of experience in SEO, with a focus on the International market.- 2+ years of experience in a team lead or managerial role.- Total 5 to 6 years of Experience- Expertise in keyword research, on-page SEO, off-page SEO, and technical SEO.- Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.- Strong understanding of US search behavior and trends.- Excellent analytical, problem-solving, and organizational skills.- Experience with HTML, CSS, and JavaScript for SEO implementation is a plus.Preferred Qualifications- Prior experience working in a fast-paced US or international e-commerce or digital marketing environment.- Familiarity with AI tools and their application in SEO processes.- Experience with local SEO for US-based multi-location businesses.Benefits - Competitive salary and performance bonuses.- Professional development opportunities.

Expertia AI Technologies