Job Description

\'Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.\' Employer: Edufund Position: SEO Years of Experience: 2+ years Community Location: Pune Employment Type: Full Time CONNECT Company Overview (https://mckinleyrice.com/) McKinley Rice is not just a company; it\'s a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we\'re a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence. Redrob by McKinley Rice: The Next Frontier in Professional Development Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice\'s latest venture, marking a new chapter in our expansion. Proudly introducing Redrob-a groundbreaking AI platform-we\'re set to redefine professional development. Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals\' aspirations. Fueled by our funded growth, we\'re poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready. Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-calibre teams that surpass industry standards. About EduFund EduFund is an early-stage platform that helps Indian parents plan for their child\'s higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships! We were founded in 2020 by Eela Dubey (NYU 13\') and Arindam Sengupta (Princeton 12\'). EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others. We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers. We are headquartered in Ahmedabad, with teams in Mumbai, Pune, and Bangalore. How to become a part of EduFund and enjoy the benefits: Step 1: Fill in the application form and register via RedRob. Step 2: Clear the interview process. Step 3: Be a part of the team EduFund ! EXPERIENCE Duties you\'ll be entrusted with: Analyzing and managing traffic growth. Strong background in cracking search algorithms and keywords marketing. Specialize in Dynamic Pages Optimization, Web analytics & Internet marketing. Ability to show competitive keyword ranking on Search engines on-page & off-page strategies with optimization. Performing Keyword Research, Competition Analysis, Ranking reporting, etc. Undertake different link building activities such as classified listing, business listing, social media promotions, etc. Should have good expertise in online reputation management (ORM) & blog strategy. Developing App Store Optimization (ASO) strategies to ensure that our app appears at the top of the search results in all applicable app stores. Optimizing conversion rates for app download pages by utilizing various content and visual tools. Monitoring and tracking app store rankings using the latest analytic tracking tools. Expectations from you: Basic Requirements 2 to 4 years of working knowledge of SEO & ASO best practices. Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, and others. Understanding of HTML, CSS, and web development concepts. Strong analytical and problem-solving skills. Excellent communication and teamwork skills. Continuous learning and adaptability to keep up with industry changes. Skills Traffic Analysis SEO & ASO Dynamic Pages Optimization Web Analytics Internet Marketing

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