Job Description

Company : Trycon Technologies Private Limited Job Title: SEO Specialist CTC : INR 4 - 5 LPA Location : Delhi-NCR About the Company We, at Trycon, believe that products bring real value and want to see India become a Product Nation. We want the world to use off-the-shelf scalable software products made and handcrafted in India. To make a Product Nation, the simple first step is a product. Scanova, our flagship product, is a QR Code Management tool that allows businesses to create, design, manage, and track QR Code-based interactions. We also built a suite of products that revolve around QR Code technology-QR API (QR Code Generation API), QR Batch (Bulk QR Code Generator), and Ticket Generator (Secure Event Ticket Generator). With an increasing demand for QR Code technology and related use cases, the company will continue to invest in scalable products that will help the company become a leader in the offline-to-online technology space. All Trycon products are software-as-a-service tools (web and mobile applications) that are handcrafted in India and used by professionals and businesses across the globe. Over 2,000 businesses including Amazon, Cisco, Intel, HCL, Diageo, Samsung, Adobe, Hike Messenger, Aon Hewitt, Johnson & Johnson, Marriott, Hilton, and McDonald\'s, from about 114 countries use Scanova products for promotional and operational use cases. Since its inception, Trycon follows the \'lean startup\' methodology and builds products iteratively to align with customer success. Each iteration follows a rigorous process of understanding customer requirements, problem-solving, specifying requirements, designing, software development, quality control, and customer success. This process helps us build world-class software-as-a-service products that are fast, secure, scalable, sustainable, and resource-efficient. About the Role We are looking for an SEO Specialist who can assist the marketing department with search engine optimization activities. The SEO Specialist will be a part of our company\'s marketing team, which includes the Marketing Manager, Digital Marketer and Content Marketers. The company\'s entire SEO strategy will be monitored by the SEO Specialist to improve rankings across all key search networks. In the interest of enhancing SEO positions for target keywords, the SEO Specialist should look for chances to optimise website architecture, content, linking, and other components. To succeed in this role, the candidate should have excellent communication and strong analytical and problem-solving skills. Job Responsibilities The SEO Specialist will be responsible for: Establishing and maintaining an SEO plan to increase online exposure Performing recurring technical SEO audits to detect problems early and fix them Keeping track of the most recent SEO trends, best practices, and strategies to create an up-to-date strategy Performing periodic competition research and analysis Observing market demand to generate content ideas for it Keeping monthly performance reports up-to-date Eligibility Criteria The ideal candidate should possess the following skills: (Required) Graduation in B.Tech, B.E or B.Sc (preferably in CSE/IT) from a reputed institution with a minimum of 65% or 7 CGPA (Required) 1-2 years of prior experience in SEO management (Required) Excellent command over the English language - written and spoken (Required) Familiarity with WordPress or any other content management systems (Required) Up-to-date knowledge of the latest Google Algorithm changes and ranking factors (Required) Hands-on knowledge of keyword research and its importance (Required) Excellent understanding of keyword research techniques and working knowledge of structured data schemas, rich snippets, and internal linking (Required) Ability to work with MS Office for reporting and documentation (Required) Working knowledge of digital marketing tools such as Ahrefs, Google Analytics, Screaming Frog, Moz, etc. (Good-to-have) Self-motivating and problem-solving attitude (Good-to-have) Time management and organizational skills Job Benefits As a part of your compensation, you will be offered the following: Salary: CTC INR 4 - 5 LPA Working Days: Monday - Friday Flexible working hours (9 hours per day) Hybrid Working Model: Work from home/office/both Medical Insurance Employee Provident Fund (EPF) Total number of leaves in a year: 24 (in addition to gazetted holidays and weekends) Access to company culture including employee engagement events, outings, trips, learning sessions, and freebies Srishti Gupta Recruiter, Human Resources

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