Job Description

Job Title: SEO COPYWRITER Reports To: Digital Marketing Manager, CEO & Founder Company & Job Overview: We are a Health Food, Beverage & Nutraceutical D2C Start-up with a special focus on Immunity, Clean Nutrition, and Wellness. Our products are all-natural and plant-based with no additives such as preservatives, colours, chemicals, etc. We aim to offer all wellness enthusiasts an exceptional selection of our consumable products to their doorstep through our own website and also through all the top marketplaces or e-commerce platforms such as Amazon, Flipkart, Swiggy, Blinkit, Big basket, Nykaa, etc. We are located in Hyderabad and are presently at the Budding stage trying to form a Core team, We are looking for a COPYWRITER to take the lead in developing successful, long-term digital marketing strategies for our company. As a COPYWRITER , you should have in-depth marketing experience and a passion for copywriting. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives. Your Role would be to research, analyse and understand the market dynamics and competitors and help us create a Magnificent Brand Image and Exceptional Brand Awareness as well. Since it is a start-up and you would be part of the core team, the work is fascinating as you will be involved in different stages like Ideation, Branding, Research, Marketing, and Implementation. Progress made by the company would be attributed to the core team\'s effort and success in the position would turn you into a valuable asset. About The Products: Segment 1: Nutraceuticals Immunity Boosting Drink Mix Collagen Multivitamin P.C.O.D help drink mix P.C.O.S help drink mix Segment 2: Healthy Foods Millet-Based Pancake Mix Millet-Based Idli-dosa Mix Dry Fruit Laddu Ayurvedic Laddu - dealing specifically with men & female fertility issues Breakfast Cereals Nut toppings Seed toppings Berry toppings Segment 3: Beverages Millet Milk Kombucha Kefir Search engine optimisation (SEO) copywriting involves using targeting keyword phrases and optimising web page copy to increase traffic to a website. SEO copywriters usually have a unique skill set allowing them to write engaging copy that ranks well in search engine results. Learning about their job responsibilities and skills can help you decide if you want to pursue this career. In this article, we answer the question \'What is an SEO copywriter\', list these individuals\' job duties, outline their skills and explain the requirements to enter this profession. When writing copy, SEO copywriters pay attention to keyword density and prominence and tone, style and readability. They aim to subtly incorporate keywords and phrases into the content so that a company\'s target audience can locate its website. They also use their in-depth understanding of copywriting techniques and SEO best practices to produce high-quality content that engages and interests readers and ranks well in search results. Role, Responsibilities & Requirements: Conduct research and study data to understand what an organisation\'s target customer is looking for and how the company can meet their needs. Also study how customers engage with the organisation\'s digital presence and monitor searcher and customer behaviours. Often research product attributes and the content landscape that\'s relevant and useful for the target audience. Use digital research tools to identify search trends keywords and phrases that internet searchers use to learn more about a specific topic and create a list of these words and phrases to incorporate into their copy when you start the writing process. Create content for websites, blogs, social media and ebooks that optimises search results by incorporating keywords and phrases into a copy in an appropriate ratio. Aim to write original and engaging copy free of grammatical, spelling and punctuation errors. Also ensure that their content is accurate by fact-checking it thoroughly. This may involve checking dates, statistics and statements by industry experts or famous people. Collaborate with your assigned editors to ensure that the copy meets the requirements of the style guide they\'re working with. This may include paying attention to guidelines regarding tone, structure, language and keyword usage. Revise the copy according to feedback until the editors approve it. Assist the design team during the visual selection process to make sure that the copy is appealing. Evaluate the effectiveness of a company\'s SEO strategy and tactics. This may involve using traffic analytic tools to understand the company\'s traffic, including total visits and traffic sources. Also get an overview of organic versus paid traffic. Additionally, check the keyword ranking, SERPs visibility, click-through rate and bounce rate to assess the success of the strategies. Also make specific changes to the copy to get higher rankings on SERPs. Create useful, interesting and persuasive content consistently. With a strong understanding of the user\'s intent, write content that focuses on a specific issue that the reader is facing and provide solutions they\'re seeking. Have a strong command of the language you\'re writing in and ensure that your content is free from errors. Also know how to use an appropriate tone and language for the target audience so users engage with the copy and promote it on social media platforms. Adapt your writing style to different demographics. Have a strong knowledge of SEO marketing strategies and implement SEO best practices throughout the content. Do off-page optimisations by improving accessibility through better coding. Also allow search engine crawlers and bots to index and rank web pages. Additionally, know how to optimise titles, title tags, meta descriptions, page links, image attribute texts and logical site architecture. Typically use your creativity to produce original content, as other brands may have generated content on a particular topic. Look for new ways of writing about old topics by identifying fresh insights and gaps in the content of our competitors. Being creative helps to differentiate a our brand\'s offering from other content on the internet. Read magazines, blogs, social media posts and newspapers to get new ideas for their copy. Take constructive criticism about your writing skills and the performance of your copy on search engines. For example, the copy editor may suggest you to write more concisely and use a more professional tone. If your copy doesn\'t rank well in search engines, the digital content manager may ask them to conduct more thorough research into keywords and optimise the content better. Strong communication skills will allow you to work with a variety of people. Usually employ active listening to understand your clients\' needs and requirements. Use verbal communication skills to share your SEO strategies and provide regular updates on the project to ensure it meets the brief. Strong research skills required to gather useful and accurate information about your potential readers, such as their likes and dislikes and internet behaviour patterns. These skills can also help you find the most relevant keywords and phrases to incorporate into their copy to gain the target audience\'s attention. You may benefit from this expertise when looking for relevant statistics to use in their copy, interviewing experts in the field and checking the facts they\'ve written about. Typically possess strong time management skills that help you meet tight deadlines. For example, if the copy editor asks for revisions, it may be necessary for you to submit the revised copy in a couple of days to meet the production schedule. This role to have a bachelor\'s degree in English, creative writing, journalism, new media communications or a related field. You also require a few years of previous copywriting experience, and familiar with writing and content management tools. Things you need to know before we could take this further: We do not offer work from home, as we promote work from the office and a healthy environment for the team at the office, as we want the team to take inspiration and spirit from each other to work together and grow as a company. We are at a budding stage, we are a small team with a big impact. As we make progress and grow sales & revenue the benefit shall be passed on to the team. The Job location is Gachibowli, Hyderabad. The timings are 9:30 am to 6:30 pm We Don\'t Work on 2 nd & 4 th Saturdays, Sundays and public holidays.

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