Job Description

Our client, a marketing agency, is hiring for a SEM Executive. You will drive revenue growth and user satisfaction through strategic, optimized Google Ad Search campaigns. Collaborating with cross-functional teams, you will enhance user experience, increase engagement, and generate revenue, utilizing expertise in Google AdWords, algorithms, and audience targeting.Responsibilities :- Develop and execute Google Ad Search campaigns that align with business goals and exceed performance benchmarks.- Collaborate with cross-functional teams to enhance user experience, increase engagement, and generate revenue.- Manage and optimize bidding strategies, keyword targeting, ad copy, landing pages, and other campaign elements to maximize ROI.- Maintain a deep understanding of search engine algorithms, auction dynamics, and audience targeting to inform strategic decisions.- Stay updated on industry trends, best practices, and new technologies to improve campaign performance.- Communicate campaign performance, insights, and recommendations to senior leadership and cross-functional teams.- Develop and manage budgets and forecasts for search campaigns, ensuring alignment with business goals and maximizing ROI.Qualifications :- 3-4 years of experience in Google Ad Search advertising, with a proven track record of driving revenue growth and customer acquisition.- Experience managing large-scale search campaigns, including budgeting, bidding, and optimization.- Strong analytical skills, with the ability to analyze data, identify trends, and develop insights to inform strategic decisions.- Excellent communication skills, with the ability to convey complex ideas and recommendations to senior leadership and cross-functional teams.- Strong leadership and management skills, with the ability to motivate and inspire a team of search experts.- Bachelor\'s degree in Marketing, Business Administration, or a related field (advanced degree preferred). (ref:updazz.com)

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