Job Description

OverviewThe School Social Media Marketing role in Yeswantpura, Bangalore, is a dynamic position essential for enhancing the school's online presence and engagement within the community. In today's digital age, effective social media marketing is pivotal in conveying the school's mission, values, and activities to a broad audience. The role demands creativity, strategic thinking, and analytical skills to design and implement marketing campaigns that resonate with prospective students and parents. By leveraging various social media platforms, the individual will build an interactive online community that showcases the school's achievements, events, and unique offerings. The objective is not merely to promote the school but also to foster meaningful relationships with stakeholders while contributing to an increase in enrollments and overall community involvement. This position plays a crucial part in shaping the public perception of the school and driving its outreach initiatives, making it a vital component of the school's success.Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the school's goals.
• Create engaging and relevant content for various social media platforms, including Facebook, Instagram, and Twitter.
• Manage and schedule posts to ensure consistent online activity.
• Monitor, analyze, and report on social media metrics to evaluate the effectiveness of campaigns.
• Respond to comments and messages in a timely and professional manner.
• Collaborate with faculty, staff, and students to collect content ideas and stories.
• Coordinate promotional activities such as events, open houses, and workshops across social platforms.
• Develop graphics and multimedia content to enhance posts and engage the audience.
• Stay updated on social media trends and platform changes to ensure the school remains competitive.
• Implement SEO strategies to increase visibility and engagement on social media channels.
• Manage paid advertising campaigns on social platforms to support major enrollment drives.
• Build and nurture relationships with parents and the local community through interactive content.
• Conduct surveys and polls on social media to gather insights and feedback from the community.
• Report on insights and trends to the administration to guide future marketing strategies.
• Ensure all content aligns with the school's brand guidelines and messaging.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing or digital marketing.
• Strong understanding of social media platforms and their audience dynamics.
• Experience with content creation and graphic design tools like Canva or Adobe Creative Suite.
• Familiarity with analytics tools such as Google Analytics and social media insights.
• Excellent written and verbal communication skills.
• Ability to multitask and prioritize in a fast-paced environment.
• Creative mindset with attention to detail.
• Understanding of SEO and online marketing best practices.
• Experience in managing social media advertising campaigns.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Passion for education and community engagement.
• Knowledge of current digital marketing trends and technologies.
• Ability to adapt messaging to suit different audiences.
• Proficiency in MS Office Suite and other relevant software.

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