Job Description

OverviewThe School Head of Marketing and Admissions for International Curriculum plays a crucial role in enhancing the school's enrollment process, brand awareness, and engagement strategies. This position is responsible for developing and implementing marketing strategies tailored to target diverse international audiences. By fostering key relationships with educational consultants, community organizations, and parents, the individual will enhance the school's visibility and reputation in the international education landscape. Moreover, the role involves a deep understanding of the international curriculum, ensuring that marketing efforts effectively communicate the school's values, unique offerings, and educational excellence. The successful candidate will bring innovative ideas to the table, leverage digital platforms for outreach, and analyze enrollment trends to continually refine strategies, ultimately leading to increased student enrollment, satisfaction, and retention.Key Responsibilities

• Develop and implement comprehensive marketing strategies for the school's international curriculum.
• Conduct market research to identify trends and opportunities in international education.
• Build and maintain relationships with educational agents and community organizations.
• Lead admissions processes ensuring effective communication with prospective families.
• Create promotional materials, including brochures, digital assets, and advertisements.
• Organize and coordinate promotional events, open houses, and school tours.
• Manage the school's website and social media platforms to maximize outreach.
• Develop and maintain a strong brand identity aligned with the school's mission and values.
• Monitor and analyze campaign performance, adjusting strategies as needed.
• Collaborate with academic teams to accurately convey program offerings and successes.
• Engage with current families for referrals and testimonials.
• Facilitate feedback sessions to enhance the admissions experience.
• Prepare regular reports on enrollment statistics and marketing effectiveness.
• Stay updated on international education policies and frameworks.
• Advocate for cultural diversity and inclusion within the school's marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, Education, or related field.
• Master's degree preferred, especially in International Education or Marketing.
• Minimum of 5 years of experience in marketing or admissions within an educational environment.
• Familiarity with international curricula and educational systems.
• Strong understanding of market analysis and customer segmentation.
• Proven track record in developing successful marketing campaigns.
• Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.
• Experience with digital marketing tools and analytics.
• Capability to build relationships with diverse stakeholders.
• Experience in managing events and outreach programs.
• Ability to work collaboratively across departments and with external partners.
• Knowledge of CRM systems and enrollment management software.
• Strong organizational and project management skills.
• Flexible and adaptable to changes in a fast-paced environment.
• Passion for education and commitment to promoting diversity and inclusion.
• Knowledge of the local and international education markets.

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