Job Description

Key Duties and Responsibilities:Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics,Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custombuild CDPsDeep developer level expertise for real time even tracking for web analytics e.g., Google TagManager, Adobe Launch etc.Provide deep domain expertise in our clientxe2x80x99s business and broad knowledge of digital marketingtogether with a Marketing Strategist industryDeep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, CampaignManager, Facebook Ads Manager, The Trading desk etc.Assess and audit the current state of a clientxe2x80x99s marketing technology stack (MarTech) includingdata infrastructure, ad platforms and data security policies together with a solutions architect.Conduct stakeholder interviews and gather business requirementsTranslate business requirements into BRDs, CDP customer analytics use cases, structuretechnical solutionPrioritize CDP use cases together with the client.Create a strategic CDP roadmap focused on data driven marketing activation.Work with the Solution Architect to strategize, architect, and document a scalable CDPimplementation, tailored to the clientxe2x80x99s needs.Provide hands-on support and platform training for our clients.Data processing, data engineer and data schema/models expertise for CDPs to work on datamodels, unification logic etc.Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve projectobjectives - delivery dates, quality objectives etc.Business intelligence expertise for insights, actionable recommendations.Project management expertise for sprint planning

People First Consultants