Job Description

Duties and Responsibilities:

• Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe

Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs

• Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
• Provide deep domain expertise in our clientxe2x80x99s business and broad knowledge of digital marketing together with a Marketing

Strategist industry

• Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads

Manager, The Trading desk etc.

• Assess and audit the current state of a clientxe2x80x99s marketing technology stack (MarTech) including data infrastructure, ad

platforms and data security policies together with a solutions architect.

• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
• Prioritize CDP use cases together with the client.
• Create a strategic CDP roadmap focused on data driven marketing activation.
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the

clientxe2x80x99s needs.

• Provide hands-on support and platform training for our clients.
• Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates,

quality objectives etc.

• Business intelligence expertise for insights, actionable recommendations.
• Project management expertise for sprint planning
• Open to learn new technologies in-line with organizational needs / direction

People First Consultants